This book is a must-have for anyone who’s working with Chinese social media or planning to enter China. It’s packed with the latest information, actionable insights and strategies for marketers to make the most of WeChat and Weibo. You’ll learn about Chinese consumers, WeChat and Weibo working models and the outlook for digital trends in customer relationship management, artificial intelligence and what kind of changes ‘New Retail’ will bring. What Every Marketer Needs to Know about China - … [Read more...] about Unlocking the World’s Largest E-market: A Guide to Selling in Chinese Social Media by Ashley Galina Dudarenok
Think – Engage – Thrive: Marketing Actions To Skyrocket Your Brand In The Digital Age by Philip Masiello
Think – Engage - Thrive: Marketing Actions To Skyrocket Your Brand In The Digital Age by Philip Masiello Digital marketing has transformed how business is done. Today it is easier than ever to get your message in front of customers. The problem is, it is easier for your competition, too. So how do you make your brand stand out from the crowd? How can tools like Google Analytics help you engage with what customers love and do? Confronting a mountain of data, how can you make your business … [Read more...] about Think – Engage – Thrive: Marketing Actions To Skyrocket Your Brand In The Digital Age by Philip Masiello
Bargain Book: Desarrollando la Identidad de Marca [Brand Identity Breakthrough] by Gregory Diehl
¿Tiene tu negocio una historia que contar? ¡Debería! Desde el momento en que abriste por primera vez tus puertas, empezaste a confeccionarla. Con cada nuevo producto que lanzas al mercado, abres un nicho si cabe más unico en tu sector. Todo esto nos lleva a una cosa: la identidad de marca. ¿Destaca la tuya entre el montón? Con una década de experiencia estudiando los negocios en todo el mundo, Diehl ha descubierto la clave para crear identidades de marca innovadoras e historias de negocio … [Read more...] about Bargain Book: Desarrollando la Identidad de Marca [Brand Identity Breakthrough] by Gregory Diehl
Interview with Author – Donatas Jonikas, Ph.D.
About Donatas Jonikas, Ph.D.: Donatas Jonikas holds a Ph.D. in Economics and a Master’s in Marketing Management with more than 12 years of experience in the field. Donatas developed and helped to implement winning marketing strategies for more than 50 businesses in different countries and industries around the globe. He has shared the stage with many of the world’s foremost innovative business and startup experts in conferences, hackathons, entrepreneur events, and competitions. In order to … [Read more...] about Interview with Author – Donatas Jonikas, Ph.D.
Book Blueprint by Jacqui Pretty
There has never been a better time to write a book to boost your business. The barriers to publishing are lower than ever with more professionals than ever before offering to transform a computer document into a paperback. But there’s a catch… Simply having a book isn’t enough to transform your business. It needs to be a good one. In Book Blueprint, discover how to write a book that cements your authority and leads to the media, speaking and partnership opportunities you’ve always dreamed … [Read more...] about Book Blueprint by Jacqui Pretty
Interview with Author – Gregory V. Diehl
About Gregory V. Diehl: Gregory V. Diehl understood the importance of universal ideals at a very young age. Raised in California before embarking on a path of global exploration, Diehl focused his belief in personal empowerment through a career path in education at age 18. His quest for learning led him to deep self-discovery through entrepreneurship, inquiry, and analysis. Diehl has lived and worked in over 35 countries so far, offering straightforward solutions to seekers of honest advice and … [Read more...] about Interview with Author – Gregory V. Diehl
Interview with Author – Janice Cumberlidge
About Janice Cumberlidge: Janice Cumberlidge is a web designer of 14+ years, specialising in WordPress and more recently, online marketing. She has turned her efforts to helping entrepreneurs get the most out of their websites, by teaching what you really need to know to get more sales, subscribers and loyal, repeat buyers. Janice lives in Preston in the U.K. with her husband and seven furry feline friends. What inspires you to write? Writing serves a dual purpose for me. On one hand it … [Read more...] about Interview with Author – Janice Cumberlidge
Interview with Author – Jessica Drury
About Jessica Drury: I was always one of those kids more content to sit with my nose stuffed into a book than run around the playground. I journaled before it was ever the cool thing to do and scribbled bits of poetry onto scraps of lined pages while my friends discussed boys and TV. I love words. I love the emotions they evoke. And I love the firework of ideas they spark in my brain. Now, as the CEO and Creative Director of Heartlines Copywriting Studio, I've turned my obsession with the … [Read more...] about Interview with Author – Jessica Drury
So You Think You Know Content Marketing: 23 Inspiring Quotes, Links and Tips From Today’s Digital Leaders! by Kevin Lockett
“Give them [the audience] what they want…when they want it…in the form they want it in!" Kevin Spacey's quote kicks off "So You Think You Know Content Marketing," a down-to-earth guide that focuses on helping anyone Find, Engage, Create, and Connect to their audiences through content marketing. Targeted Age Group:: 13-100 What Inspired You to Write Your Book? Diversity in Technology and the Content Marketing World Conference. … [Read more...] about So You Think You Know Content Marketing: 23 Inspiring Quotes, Links and Tips From Today’s Digital Leaders! by Kevin Lockett
Viral-Marketing Professor: The Best Marketing Is Education! by Nylus Stanton
In this e-book, we're going to analyze some of the most effective viral marketing strategies in the history of the internet, and pinpoint the most effective and profitable techniques. This will provide insight when developing a viral product or service campaign within your Internet business. We'll analyze the details of the most successful viral marketing crusades, and I'll reveal highly effective viral marketing strategies that you can implement in your own viral campaigns right … [Read more...] about Viral-Marketing Professor: The Best Marketing Is Education! by Nylus Stanton
Interview with Author – Kevin Lockett
About Kevin Lockett: Kevin Lockett is a social media strategist in Akron, Ohio, where he also hosts and produces the Digital Life with Kevin Lockett podcast, where he interviews techies, authors and pop culture influences like renowned ballerina, Misty Copeland and Time Magazine's Joel Stein. In 2015, Mr. Lockett launched "Code Akron" to connect urban youth to coding and the business side of technology. A pop culture junkie and former DJ, it is not unusually for Kevin to watch Arrow, Charlie … [Read more...] about Interview with Author – Kevin Lockett
Interview with Author – Angie Salisbury
About Angie Salisbury: I am an author, business writer, coach, speaker, and obsessive dog mom from northeast Ohio. There I share my life with my two German Shorthaired Pointers, Bimmer & Bertram, and my husband, Tom. I have been a writer for my entire professional career, moving seamlessly through just about every aspect of business writing. After losing my fulltime job several years ago, I decided to make a go of it myself. Over that time, I have ghostwritten dozens of books and ebooks for … [Read more...] about Interview with Author – Angie Salisbury
