The Ultimate Shopify Startup Guide for beginners to experts through a step-by-step process from A to Z. BOOK 2.
Are you looking for a simple way to make your own online store?
Running a successful Etsy store, Amazon business, or looking to build your own Shopify website?
This authoritative guide is packed with over 1000s of illustrations and links to other helpful internet tools and apps so you can build your own e-commerce business.
It’s a comprehensive blueprint that will teach you the fundamentals of e-commerce and how to create your own online business using Shopify, the top ecommerce platform.
Shopify Made Easy: Book 2 – Brand Your Shopify Store is the second installment in a groundbreaking series created by Amazon.com Bestselling author, Veronica Jeans, to take you by the hand and walk you into the world of e-commerce.
This step-by-step instruction gives E-commerce entrepreneurs the knowledge and confidence to use the Shopify shopping platform as an effective business tool.
In the Shopify Made Easy series you will be guided by how to build your online storefront from the ground up, set up your social media accounts to help grow awareness for your brand, and finally, learn how to promote your product on Amazon which is the world’s largest marketplace!
From the Author: I created this book because I want everyone to succeed and not just a select few. Anyone can do it and I aim to pass my knowledge and experience onto people that may not be able to afford an expensive agency or experts that cost a lot of money.
This step-by-step guide is straight from your Shopify expert who has worked within the e-commerce industry for over 20 years. No technical jargon or mumbo jumbo, just simple text steps anyone can follow easily!
In Shopify Made Easy, you’ll find:
– Up-to-date tuition for the 2022 version of Shopify to take advantage of the latest upgrades
– Pro tips for marketing to the right consumers, so sales will skyrocket
– Optimization guide for selling more products faster
– Helpful advice for understanding finances, so you can stride forth with confidence
– Access to thirty how-to videos to prevent headaches and jumpstart your e-shop, and much, much more!
In this book of the 7 book series: Shopify Made Easy – Brand Your Shopify Store – Book 2:
Storyboarding Your Collections
– How To Use Tags To Automate Your Store
– Creating your Collections
– Gift Cards
– Information Pages
– About Us Page – Your Story
– Apps – Enhancing Your Process
– Navigating Your Customer
– Visual Branding
– Choosing a Theme & Branding
Buy Shopify Made Easy to get your online store going today!
What Inspired You to Write Your Book?
I actually started writing because I wanted to give a book away at lectures and speaking engagements. Everybody said…it is a business card and you will get more speaking gigs. You won't sell that many books!
2 years later and I am now selling lots of books regularly every month and according to emails I am getting from readers, they are really thankful for such a comprehensive series of books.
“Branding is what people say about you when you are not in the room” ~ Jeff Bezos (CEO of Amazon)
This chapter is not confused with creating your collections in Shopify, as shown in chapter 10. This chapter is an exercise to create a clear picture of how and where your products will appear in your online store.
What to expect in this chapter:
What is a storyboard?
Why are we creating a storyboard?
How Storyboarding affects your store
Step for step storyboarding
Let’s create a storyboard
Create your collections
Naming your collections
Re-use your collections
How do you connect your products to your collections
WHAT IS A STORYBOARD:
Wikipedia says: “A storyboard is a graphic organizer that consists of illustrations or images displayed in sequence for pre-visualizing a motion picture, animation, motion graphic or interactive media sequence. In the form it is known today, the storyboarding process was developed at Walt Disney Productions during the early 1930s, after several years of similar processes being in use at Walt Disney and other animation studios.”
WHY ARE WE CREATING A STORYBOARD FOR SHOPIFY?
When you create a storyboard for your Shopify store, you create a customer experience that leads to sales. In essence, you make it as easy as possible for your customers to navigate your store. This means happy customers are spending lots of money!
Think of your customer experience as walking through a big-box department store. You have different departments, and each department is separated into different sections, which are laid out with the customer in mind.
This is how I want you to think about your online store.
Two Reasons for excellent customer experience in your store
1. The first reason for creating an excellent customer experience is you have a brief period to keep your prospective customer’s attention.
2. Another reason to make your customer experience short is mobile shopping.
Mobile shoppers are on the rise! 79%, and rising every year, consumers are shopping from their mobile devices. So your store has to be optimized for mobile shoppers.
HOW CAN YOU OPTIMIZE YOUR CUSTOMER'S EXPERIENCE?
You create the shortest path to your objective, getting your customers to the right product fast.
The best practice is to get the customer from the first view to the product page as quickly as possible in an only maximum of 3 clicks/actions if you want customers to buy without getting frustrated.
Here is an example of a typical shopping path:
They see an ad on Facebook and then land on a page in the online store. When they take action on this page, it takes them to a collection page (1st Click/Action). From the collection page, they choose a product (2nd Click/Action). Then they will add the product to the cart (3rd Click/Action).
TIP: Check out at Amazon – how many actions do you need to take to get to the product? Please test it out to see what happens.
To enhance your customers' shopping experience, storyboarding helps you get a clear picture of your store.
When you create your central departments and different sections in Shopify, the process of connecting your products to collections, navigation, and the homepage is accessible.
Setting up all the different aspects of your store can become a confusing and frustrating exercise if you don't do this first planning step. As a result, your customers will also be confused.
Departments and sections are a ‘collection’ in this exercise. It is a good idea to start thinking of your departments as ‘collections’ in your store as you are laying out your storyboard.
Step 1. Let’s create your storyboard.
We are going to either start with a spreadsheet, document, or just a piece of paper. I like to use form first. Get some sticky notes in different colors and a large piece of paper and start brainstorming.
Step 2. Create your collections
Decide what main and other collections your store will have.
A collection is a bundle of products of the same type.
I will use a kids’ boutique as an example:
1. Your main types are Boys and Girls.
2. In the Boys collection, there are different types of boys – kids, toddlers, babies.
3. In each of the Kids, Toddlers, Babies collections, you have different types of clothing – pants, shirts, socks, shoes.
4. Breaking it down more, in the Pants section, you have short pants, long pants, Jon Jons, etc.
See how each collection has different levels of types of products.
Links to Purchase Print Books
Buy Shopify Made Easy  – Brand Your Shopify Store Print Edition at Amazon
Links to Purchase eBooks – Click links for book samples and reviews
Buy Shopify Made Easy  – Brand Your Shopify Store On Amazon
All information was provided by the author and not edited by us. This is so you get to know the author better.