THE ZERO IN FORMULA, Dennis Geelen’s latest book, challenges business owners, CEOs, and leaders to think differently about their company. The stats don’t lie. A large percentage of businesses do not make it past the first few years. Of the ones that do, only a small percentage end up surviving past 15 years. Many of those that survive have now plateaued or are in decline. Why? Geelen argues that if you look at the most successful businesses throughout history, you will find a common formula. … [Read more...] about THE ZERO IN FORMULA: The Definitive Guide to Building a Disruptive and Sustainable Business through Customer-Centric Innovation by Dennis Geelen
About Donatas Jonikas, Ph.D.: Donatas Jonikas holds a Ph.D. in Economics and a Master’s in Marketing Management with more than 12 years of experience in the field. Donatas developed and helped to implement winning marketing strategies for more than 50 businesses in different countries and industries around the globe. He has shared the stage with many of the world’s foremost innovative business and startup experts in conferences, hackathons, entrepreneur events, and competitions. In order to … [Read more...] about Interview with Author – Donatas Jonikas, Ph.D.