Luke is a serial entrepreneur, international business speaker, business adviser, and mentor. He co-founded his first business at the age of 23. Working with his partner from his father’s shed, he turned $800 into a $12 million company within five years.
He was awarded the Ernst and Young Entrepreneur's Award at age 26; Microsoft Top 5 Companies Sales Award, South Africa, age 25 and the Wesbank Top Performing Companies Sales Award, South Africa, age 25.
Luke’s cutting-edge business mentoring program, “The Seven Week Business Transformation: How to turn your idea into a $100k Business in 12 months or less”, created with his business partner, was chosen over several hundred speakers to be presented live on stage at the 21st Century Financial Summit in Melbourne with Sir Richard Branson.
He has over 25 years' hands-on experience building businesses in South Africa, Australia, New Zealand, the USA, and Canada.
Luke’s expertise is using the power of leverage to create businesses that create time and money freedom. His passion is teaching business owners guided by the lessons, failures, successes, secrets, and strategies forged on his journey.
Originally from South Africa, Luke now lives on the Gold Coast of Australia with his wife, Michelle, and their two young children, Blaize and Skyla.
Luke's passions are surfing, forming friendships, new ventures, and sharing strategies with highly driven entrepreneurs from around the world, exploring new frontiers, making people laugh and cherishing the company of friends and people who genuinely share an enthusiastic spirit for life, happiness, and helping others succeed.
What inspires you to write?
I enjoy helping others succeed by sharing my knowledge. I have been scratch building businesses since I was 23. It is never easy and I have made many mistakes. My inspiration comes from seeing others reach their goals by avoiding the mistakes I have made.
Tell us about your writing process.
My writing is non-fiction. I use theory first, then move to my personal case studies for social proof of my teachings. Finally I use workshops to help embed the learning process. This has worked really well over the years for getting results the fastest.
What advice would you give other writers?
I am still new to this book publishing journey and can only speak to non-fiction authors. My readers enjoy my personal case studies with real life pictures, stories and examples. I think this helps authenticate my teachings. The feedback is that my readers relate to my struggles and feel their pathway to success can be achieved.
How did you decide how to publish your books?
I am a self-publisher. The Amazon KDP process seemed a lot easier than going through a publisher. I think for someone like myself who is new to this, self publishing is a better way to get going.
What do you think about the future of book publishing?
I have blogged for many years but have never written a book. The KDP process certainly makes this possible and is relatively easy. Digital books continue to grow in popularity and audio books are rapidly on the rise.
What genres do you write?: Business, Sales, Sales and Marketing
What formats are your books in?: eBook
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