About Edoardo Binda Zane:
Edoardo Binda Zane is a Berlin-Based business coach. He repurposes skills from far-away areas like Management, Theatre and Psychology to help companies reinvent themselves. His focus is on business creativity and strategy and he like to debunk management myths such as “Briainstorming is good” based on academic researches and papers. His writing style is extremely practical and direct; his book’s aim is to be understandable and useful rather than formal and complex.
What inspires you to write?
My main source of inspiration is the pointless complexity of management and business books I have been studying on. I have read and studied countless books where formality was preferred to clarity – as a result I found myself reading a beautifully written text, with perfect academic references, but that couldn’t convey its message clearly.
At a certain point, I just couldn’t take it anymore and decided that if nobody was going to write clearly, then I was going to do it! So in my writing focus on what I need to say and say it clearly and quickly, and I make sure that whatever I explain can be applied on the spot – formality and solemnity are secondary for me.
Tell us about your writing process.
I’m a procrastinator, essentially! I tend to collect as much information as I can and have it scattered around my desk, somehow magically waiting for all the pieces to self-assemble. At a certain point I can’t collect anything anymore and I take a blank document and start typing.
That usually lasts for about a week, and afterwards I end up with a rough but solid structure I can elaborate on. The rest is just refining, but the bulk of my text comes out in a blurb at first.
What advice would you give other writers?
The most important thing is to not be disappointed with your finished work. Make sure you know you could NOT have done a better job. Self-doubt will come, and it will come hard. Knowing you’ve done everything you could before you publish is the best way to keep your confidence!
How did you decide how to publish your books?
I decided to publish on Amazon Kindle using the Kindle unlimited program. My choice was purely based on marketing possibilities and cost. I didn’t have a lot of money to invest in a paper edition and I didn’t want to risk it. On top of that, there are quite a few ready-made marketing strategies around that are targeted to Amazon Kindle, so that also took a weight off my shoulders.
What do you think about the future of book publishing?
I believe that ebooks will keep on spreading, but they will never gain as much importance as real books – holding a paper copy is a totally different feeling, and no technology, regardless of its advancement, will be able to match it.
What do you use?: Professional Editor, Professional Cover Designer
What genres do you write?: Decision-Making, Management Science, Non-Fiction
What formats are your books in?: eBook
All information in this post is presented “as is” supplied by the author. We don’t edit to allow you the reader to hear the author in their own voice.