Hot Button Marketing, Revised Edition by Barry Feig Consumers buy products for two reasons: the rational reason and the real reason. While your customers may say they want your products because of its features and benefits, their decision to buy is based on emotions, not intellect. This newly revised edition of the best selling Hot Button Marketing shows you how to identify and push the hot buttons that will prompt consumers to purchase your product over a competitor's even if it's a parity … [Read more...] about Hot Button Marketing, Revised Edition by Barry Feig
Interview with Author – Daniel P. Richardson
About Daniel P. Richardson: Businessman, founder and owner of the real estate corporation, a highly qualified specialist in the field of running own business, money management, coach, start-ups consultant, and investor. Author of books on money management, personal finance, self-development, start-ups and motivational. Happy family man, father of three children. What advice would you give other writers? Be honest. What genres do you write?: business, money What formats are your … [Read more...] about Interview with Author – Daniel P. Richardson
Interview with Author – Pat Duckworth
About Pat Duckworth: Pat Duckworth is an award-winning author, therapist and international speaker. After working for 35 years in the public and voluntary sectors, Pat discovered her entrepreneurial mojo. She retrained as a Cognitive Hypnotherapist and then specialised into helping women at midlife. In 2012, Pat published her first book, 'Hot Women, Cool Solutions; How to manage menopause symptoms using mind/body techniques'. She has gone on to write three more books and contribute to … [Read more...] about Interview with Author – Pat Duckworth
Interview with Author – Linda Parkinson-Hardman
About Linda Parkinson-Hardman: This is a requested update to an old interview. What inspires you to write? People. I'm driven to help people make good choices about their health and their working lives and this crosses the boundaries of both publication and writing for the web. My fiction writing is a 'work in progress' and my overactive imagination is the inspiration as I worry my nights away wondering what might happen to me and mine. Tell us about your writing process. Short, … [Read more...] about Interview with Author – Linda Parkinson-Hardman
How to Succeed in Your First Job by Anna Lundberg, Serena De Maio
Almost 400 years of cumulative experience from leading companies including Procter & Gamble, Google, and Johnson & Johnson, as well as advertising agencies, consultancies, and startups... this is the ultimate guide on how to be successful in your first job. Drawing on an extensive range of exclusive interviews, as well as their own experience of coaching and mentoring young professionals and entrepreneurs, authors De Maio and Lundberg tell the inside story of how success can be … [Read more...] about How to Succeed in Your First Job by Anna Lundberg, Serena De Maio
Dominate in Your School Fundraising For Success, As Easy As ABC (Not Your Father’s Charity Book Series) (Volume 5) by Wayne Elsey
Yes, school fundraising can be as easy as ABC or 123. It doesn’t have to be all about selling candy, cookie dough, and wrapping paper. Wayne Elsey is a thought leader in social good. For over a decade, he’s been refining his work to help organizations such as schools, boosters, athletic groups raise money. He’s tied that fundraising to broader social impact through his Sneakers4Funds social enterprise and his other brands. In this book, Wayne Elsey provides schools, PTA’s, PTO’s, boosters … [Read more...] about Dominate in Your School Fundraising For Success, As Easy As ABC (Not Your Father’s Charity Book Series) (Volume 5) by Wayne Elsey
Beyond Travel: A Road Warrior’s Survival Guide by Marcey Rader
Beyond Travel: A Road Warrior’s Survival Guide” is a comprehensive guide for business travelers, road warriors, and mobile professionals to reclaim their lives and their health. The book reveals solutions for simple management of email, calendar, task, time and receipt management, as well as ideas for eating on the road, sleeping in hotels, staying healthy during air travel, and finding movement opportunities. Targeted Age Group:: 25-65 What Inspired You to Write Your Book? I was inspired … [Read more...] about Beyond Travel: A Road Warrior’s Survival Guide by Marcey Rader
Power, Control, Conformance by A.J. Aaron
Psychopath + Empath = World Domination? When Roland Vandergrift, a psychopath with a PhD in Neuro-physiology and Psychiatry wants something, he always gets it. Or does he. Will Sedric Jace, a high degree empath with a PhD in Physics, become like his psychopathic boss and mentor, Roland Vandergrift? Will Sedric be lured into the world of power, control, and conformance and help Roland achieve world domination? Enter a world of big business where Lean Transformations have enabled massive … [Read more...] about Power, Control, Conformance by A.J. Aaron
Interview with Author – Anna Lundberg
About Anna Lundberg: Anna Lundberg is a business consultant and personal coach. After a successful marketing career at multinational Procter and Gamble, she has since worked independently as a consultant with clients including Burberry, Vertu, and increasingly also small businesses and startups. Today, she mentors entrepreneurs and young managers while she juggles her own three businesses. Anna's first business was her digital marketing consultancy, Crocus Communications, and she is … [Read more...] about Interview with Author – Anna Lundberg
Interview with Author – Jessica Drury
About Jessica Drury: I was always one of those kids more content to sit with my nose stuffed into a book than run around the playground. I journaled before it was ever the cool thing to do and scribbled bits of poetry onto scraps of lined pages while my friends discussed boys and TV. I love words. I love the emotions they evoke. And I love the firework of ideas they spark in my brain. Now, as the CEO and Creative Director of Heartlines Copywriting Studio, I've turned my obsession with the … [Read more...] about Interview with Author – Jessica Drury
Chaos Unlimited by Joseph Perera
We spend most of our life in employment. Some go beyond that and create employment for others. Whatever you are and whatever you are going to be. This could be your life. Targeted Age Group:: All ages What Inspired You to Write Your Book? My experience with organizations prompted me to share them with others for their development and knowledge. … [Read more...] about Chaos Unlimited by Joseph Perera
Interview with Author – Edoardo Binda Zane
About Edoardo Binda Zane: Edoardo Binda Zane is a Berlin-Based business coach. He repurposes skills from far-away areas like Management, Theatre and Psychology to help companies reinvent themselves. His focus is on business creativity and strategy and he like to debunk management myths such as "Briainstorming is good" based on academic researches and papers. His writing style is extremely practical and direct; his book's aim is to be understandable and useful rather than formal and … [Read more...] about Interview with Author – Edoardo Binda Zane
