Yes, school fundraising can be as easy as ABC or 123. It doesn’t have to be all about selling candy, cookie dough, and wrapping paper. Wayne Elsey is a thought leader in social good. For over a decade, he’s been refining his work to help organizations such as schools, boosters, athletic groups raise money. He’s tied that fundraising to broader social impact through his Sneakers4Funds social enterprise and his other brands.
In this book, Wayne Elsey provides schools, PTA’s, PTO’s, boosters and school groups with concrete ideas and strategies to amp up their fundraising. And, as is his usual style, it involves your way of thinking. Through this book and others, Wayne Elsey helps people understand that anything is possible, and you have to begin with BIG thinking.
One of the earliest inspirations in Wayne Elsey’s life was his teacher, Jackie S. Busch, Ph.D. Mrs. Busch, his favorite teacher and a great source of inspiration for Wayne Elsey has written the foreword for this book.
Targeted Age Group:: 18+
What Inspired You to Write Your Book?
I have spent many years now working at the nexus between social good and for-profit business. In the years since I established my social enterprise, Funds2Orgs, I have seen hundreds of school struggling to raise money. Many keep looking to raise money through selling candy and cookie dough. Parents are tired of having to sell calories and wrapping paper. My book is meant to help the thinking of people who want to make better schools for their children and students.
I know thousands of schools and families end up doing the annual candy, cookie dough or popcorn sale to raise money. But, I’m here to tell you that you can also focus zero calorie fundraisers that will make your school families and supporters very happy. If you want to raise money with candy, more power to you, but if you want to learn about other ways to fundraise, stay tuned here in this book.
The most important message I want to deliver in this book is my professional and personal thinking. If you’ve read my earlier books, you know I consistently say the same thing. YOU need to be bold. YOU need to have vision.
The world is such that every day everyone is being barraged with countless messages. I’ve heard it countless times, “Wayne, is there anything else we can do to raise money but sell candy, candles, and cookie dough?”
The simple answer is, “Yes.”
But you have to dare to be different. You have to want to inspire your school community with a chant that will drive the biggest school spirit EVER!
People are tired of the same old thing. Believe me, it’s true. I hear it every day when I’m speaking to our clients or customers. They’re looking to excel in fundraising so they can bring new programs that will benefit their students. They know their supporters, especially parents, are tired of being salespeople for the annual candy selling drive.
I speak to principals and directors of development each week at schools are finding us or calling me looking to brainstorm new fundraising initiatives. They spend hours on the Internet doing searches for “creative school fundraising ideas”.
Sell wrapping paper!
Sell more candy!
These professionals tasked with fundraising for their schools then sit behind computer screens wondering what else there is that can be done.
Well, I’m here to tell you that there’s a lot that you can do to raise money for your school. There are a lot of ideas, strategies and best practice that you can apply today to help you raise money–a lot of money.
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