This book is for the upcoming professional visual artist. Let them read this and the author will take them through the processes of their marketing opportunities in nine chapters, an introduction, and a brief epilog.
To start, they are advised on how to brand themselves and their artwork, so that they stand out in the sea of other struggling artists.
Next, he steers them through each of the many available channels for getting their message to a prospective collector, including the ever-changing tangle of social media.
Then, he prepares them to be ready when the prospect responds to their solicitations. He describes writing attractive content for their messages, how to close the sale when the prospect falls in love with their artwork, plus the tricky issues of pricing and affordability.
They are coached on the various tools they need to support their marketing efforts: how to choose their computer, essential software and accessories; ways to obtain, handle, and preserve images of both their artwork and references; how email is their prime messaging channel, and to ensure that their prospect will open and read their message; plus how their website is their most important marketing tool, the concept of “friction,” and maximizing the design of their landing page.
After each chapter are summaries, and hints on how to get started.
Targeted Age Group:: Adults
What Inspired You to Write Your Book?
Born and educated near London, England. In the 1950s, Peter Worsley moved to the United States when he took a job in Santa Monica, California. For many years he worked in marketing and communications with high-tech people, products, and ideas. Peter retired in 1996 while living in Santa Barbara. Seeking a change of pace, he set out on a path to become a professional artist painter.
Today, in his mideighties, he sees himself as a kind of old soul and romantic at heart. The subjects he chooses to paint have some sort of nostalgic calling—ordinary people doing everyday things at interesting places. Often the result is a moving painting reflecting the human comedy.
Recently, as he spoke with other artists, it became clear that many do not realize what it takes to market their artworks. With the rapidly changing environment of the Internet and other related means of communication, the so-called “tried-and-true” methods of yesteryear are no longer adequate.
With this insight, Peter decided to give back to the art community, first by hosting several workshops, and then by writing this book.
About the Author:
Born and educated near London, England. In the 1950s, Peter Worsley moved to the United States when he took a job in Santa Monica, California. For many years he worked in marketing and communications with high-tech people, products, and ideas. Peter retired in 1996 while living in Santa Barbara. Seeking a change of pace, he set out on a path to become a professional artist painter.
Today, in his mideighties, he sees himself as a kind of old soul and romantic at heart. The subjects he chooses to paint have some sort of nostalgic calling—ordinary people doing everyday things at interesting places. Often the result is a moving painting reflecting the human comedy.
Recently, as he spoke with other artists, it became clear that many do not realize what it takes to market their artworks. With the rapidly changing environment of the Internet and other related means of communication, the so-called “tried-and-true” methods of yesteryear are no longer adequate.
With this insight, Peter decided to give back to the art community, first by hosting several workshops, and then by writing this book.
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Book Sample:
