About Nathan Clarke:
Nathan Clarke is a visionary technology leader, best-selling author, and passionate educator who is committed to using innovation to make a positive difference in the world. Nathan has over a decade of experience in the technology industry, ranging from leadership to deep-tech engineering, and has built a reputation for delivering impactful solutions that benefit both businesses and individuals.
Nathan founded iCreateWords, a neurodiverse-friendly platform that democratises access to cutting-edge branding and marketing tools, empowering people to use technology for growth and success. He believes that innovation should benefit everyone, and his work demonstrates a desire to open up access to powerful resources.
Nathan's best-selling book, *Pragmatic Time Management: A Productivity Multiplier*, provides practical strategies for increasing productivity and overcoming daily workload challenges. In it, he shares insights from his extensive project and team management experience, assisting readers in achieving their goals in a structured, optimised, and efficient manner.
Nathan is a recognised thought leader who has been named a LinkedIn Top Voice in 2024 and a LinkedIn Top Voice in AI in 2023. He has inspired many people through his engaging posts, lectures, mentorship, and initiatives for the greater good. He was honoured by the Royal Academy of Engineering for his contributions to the iCreateWords platform and continues to advocate for technology's transformative power to improve people's lives.
Nathan Clarke's journey reflects his belief that technology and collaborative work have the potential to spark meaningful social change. He is committed to making the world a better place for everyone and encourages others to join him on this journey towards a more empowered and equitable future.
What inspires you to write?
What inspires me to write is my strong belief in knowledge's transformative power and ability to improve the lives of real people. Throughout my career in technology and education, I've seen how the right tools and insights can lead to better efficiency and effectiveness while also driving personal and professional development. Writing is my way of sharing these lessons and providing others with the skills they need to succeed in a dynamic work environment.
People's stories of overcoming obstacles and achieving their goals through creative thinking and effective time management inspire me greatly. Each of these stories serves as a reminder of how beneficial guidance and support can be. Through my writing, I hope to inspire and motivate my readers to take positive action and improve their lives and ways of working.
Furthermore, I am inspired by the rapid advancement of technology and the opportunities it provides. I believe we are on the verge of a new era in which technology can be an effective ally in addressing societal challenges and creating a more equitable future. Through my writing, I hope to assist others in navigating this opportunity, allowing them to use the best available tools to make a meaningful difference not only in their own lives, but also in their communities.
What authors do you read when you aren’t writing?
Several visionary authors have greatly influenced me throughout my professional journey, and their insights on business strategy and organisational leadership are deeply aligned with my mission at iCreateWords: to use technology for good.
Clayton Christensen, known for his innovative work on disruptive innovation, has had a significant influence on the way I see things. His emphasis on proactive foresight, which encourages organisations to anticipate and shape their futures rather than simply reacting to change, informs our approach at iCreateWords.
We empower startups and small to medium enterprises (SMEs) to harness innovative branding strategies that not only drive business success but also create a lasting positive impact within their communities.
Jim Collins' influential book "Good to Great" has also had a significant impact on my leadership philosophy. Collins emphasises the value of disciplined people, thought, and action, which are principles I strive to embody in my leadership style. Fostering a high-performance culture within my team is critical because it demonstrates our commitment to innovation and has meaningful implications for the businesses we serve.
The insights of Michael Porter have further refined my approach to competitive strategy and market positioning. His frameworks for understanding the value chain and industry dynamics allow me to conduct market research and strategic planning with greater precision. At iCreateWords, we are committed to creating sustainable technological advantages that benefit our clients and enrich the communities they operate within.
Patrick Lencioni's teachings, which emphasise team dynamics and organisational health, have had an equal impact on me. His insights into fostering trust and forming cohesive teams are essential components of my leadership style. By prioritising an inclusive environment that fosters collaboration and creativity, we create conditions for innovative solutions to flourish.
Tell us about your writing process.
When writing, I strive to be both structured and flexible, allowing for creativity while remaining focused on my goals. I frequently begin with an extensive research phase in which I immerse myself in relevant topics, gathering insights from a variety of sources and staying current on industry trends. This foundation not only broadens my understanding, but also inspires ideas for how to present information in a new and engaging way.
Once I've established a solid foundation, I outline the key concepts I want to cover. This outline serves as a road map, allowing me to maintain clarity and direction throughout the writing process. I find that breaking down larger topics into manageable sections makes everything feel less overwhelming and allows me to fully explore each idea.
Writing is an iterative process for me. I try to draft my ideas freely without being slowed down by perfectionism at first. I believe that capturing ideas in their raw form allows creativity to flourish. When I have finished a draft, I take a step back and then return for revisions. During this stage, I concentrate on fine-tuning my message, improving clarity, and ensuring that the content resonates with readers.
Feedback is extremely valuable in my writing process. I frequently share my work with trusted colleagues or mentors and incorporate their feedback and suggestions. This collaborative approach allows me to identify areas for improvement and improves the overall quality of my writing.
And I always keep my audience in mind, hoping to provide practical insights and inspiration that will help them on their own journeys. Writing, for me, is about more than just sharing knowledge, but it's about connecting with others and encouraging them. My goal at the end of the process is to create content that not only informs but also inspires readers to take action and make positive changes in their lives.
What advice would you give other writers?
As a writer, my primary advice to others is to develop a consistent and authentic voice. Writing is a journey of self-discovery, so embrace your distinct perspective and allow it to shine through in your work. Your uniqueness is your greatest asset, and it will resonate with readers if you express it authentically.
Next, develop a regular writing routine. Consistency breeds creativity, whether it means setting aside dedicated time each day or carving out distinct blocks of time each week. The more you write, the more you improve your craft and find your voice.
Feedback is another important part of the writing process. Share your work with trusted colleagues or other writers who can offer constructive feedback. Accept the critique as an opportunity for growth. it will help you identify areas for improvement and strengthen your writing.
Additionally, read extensively in your genre and beyond. Exposure to different writing styles and ideas inspires and informs your own writing. It teaches you what works and what doesn't, giving you the freedom to experiment and innovate in your own work.
Most importantly, stay committed to your writing passion, even when faced with challenges or moments of self-doubt. Write not just to meet deadlines or expectations, but also to exchange ideas, inspire change, and connect with others. Remember that each piece you write is an opportunity to hone your skills and find your voice in the literary world. Embrace the writing journey, stay curious, and let your creativity flow.
How did you decide how to publish your books?
Deciding how to publish my book was a strategic process rooted in my desire to maximise impact while maintaining control over my message. I initially considered traditional publishing for its established pathways to distribution, professional editing, and marketing expertise. However, I quickly realised that this route often involves a lengthy timeline, which could delay my ability to share valuable insights with readers.
The opportunity to retain creative control was essential to me. I wanted my book, “Pragmatic Time Management: A Productivity Multiplier”, to reflect my authentic voice and convey practical strategies that readers could implement right away. This led me to a publishing approach that allowed me to deliver content on my own terms and ensure it reached those who needed it most.
In developing my book, I took the time to understand the publishing market effectively, focusing on market trends and successful marketing techniques. This research was a critical investment, helping me refine my content and design to meet the needs of my audience.
What do you think about the future of book publishing?
The future of book publishing is filled with opportunity, innovation, and the democratisation of voices. As we look ahead, we can expect significant transformations caused by technological advancements, changes in consumer preferences, and the growing importance of community and engagement.
One of the most exciting prospects is the rise of self-publishing and hybrid models, which allow authors to take control of their work. This change allows for more diverse voices, including those from traditionally under-represented backgrounds, to share their stories and insights without the barriers that existed in traditional publishing. As a result, readers can expect a more diverse variety of stories that reflect every aspect of our global society.
Also, the incorporation of technology into the publishing process is transforming how readers interact with content. Digital platforms enable interactive and multimedia elements that can improve storytelling and make reading a more engaging experience. From audiobooks to enhanced eBooks with video and animations, these innovations are altering how stories are told and consumed, appealing to a broader audience and attracting younger generations.
Plus, the direct connection between authors and readers made possible by social media and online communities is reshaping the marketing and promotion landscape. Authors can cultivate their audiences, receive real-time feedback, and engage in meaningful conversations, which not only improves the reading experience but also fosters a loyal readership. This grassroots approach to publishing represents a move towards collaboration and community, in which readers are not passive consumers but active participants in the literary journey.
What genres do you write?: Business, Self-Help, Personal Development, Nonfiction, Productivity, Leadership, Management
What formats are your books in?: Both eBook and Print
Website(s)
Nathan Clarke Home Page Link
Link To Nathan Clarke Page On Amazon
Your Social Media Links
Goodreads
Twitter
LinkedIn
All information in this post is presented “as is” supplied by the author. We don’t edit to allow you the reader to hear the author in their own voice.
