About Jacqui Pretty:
Jacqui Pretty is the Founder Grammar Factory, a publishing company that turns entrepreneurs into authors. She is also the author of the award-winning book, Book Blueprint: How any entrepreneur can write an awesome book.
Since the launch of Grammar Factory in 2013, she and her team have worked with over 100 authors across a range of industries – including business, finance, health and wellness, travel, marketing, property, hospitality, law, photography, personal development and more.
Jacqui has been invited to speak as a writing and publishing expert by The Entourage, Australia’s largest educator and community of entrepreneurs, and the Key Person of Influence program, dubbed ‘The world’s leading personal brand accelerator’ by the Huffington Post. Her ‘Book Blueprint’ system was named one of Australian Anthill’s Smart 100 innovations, and she has been featured on Business Insider, Flying Solo, Addicted2Success, MarketingProfs and more.
Many of her clients have become Amazon bestsellers, been featured on national television, landed paid speaking engagements and doubled their revenue. In short, she has witnessed first-hand the power of publishing to transform a business.
What inspires you to write?
I get inspired to write when I see the same problem, question or burning issue coming up for my clients – usually around how to write a great book, the publishing process, or book marketing.
Over time, I find myself having the same conversation again and again, doing my own research, or writing very similar emails, until I finally realise that the information needs to be shared. That then sets me on a quest to see if I can find a reliable system or framework that anyone can apply to achieve the results they want.
Tell us about your writing process.
Read my book! When I'm writing nonfiction, I'm a big fan of doing a blueprint – mapping out the broad structure of my book, then the major subtopics for each chapter, then the specific points that need to be addressed or questions that need to be answered for each subtopic.
As I'm creating this blueprint, I'll copy and paste any relevant writing I've already done, along with any relevant research. This then means that, when I sit down to write, all of the thinking and most of the work has already been done.
What advice would you give other writers?
Know why you're writing – if you're like many of my clients, and are writing a book to grow your business, your approach will be very different to someone who's writing because it's personally fulfilling.
How did you decide how to publish your books?
As someone who provides self-publishing services, self-publishing was never a question for me. I could write off the expense in my business, my book would be finished much more quickly, and I had more say in how I marketed and used it for my business.
The second release is through a traditional publisher, and the reason I decided to re-release the book was to reach a wider audience, as well as feeling that my publisher (Morgan James Publishing) had my best interests at heart as an entrepreneur, and was willing to work with me to leverage the book.
What do you think about the future of book publishing?
I think the business model has changed dramatically. Very few authors these days can hope to sell tens of thousands, or millions, of books and make their income solely on royalties. Instead, the most successful authors I see today are those who use their book as a part of their sales funnel, which leads people to higher priced products and services.
What do you use?: Professional Editor, Professional Cover Designer, Beta Readers
What genres do you write?: Business, advice and how-to, writing and self-publishing
What formats are your books in?: Both eBook and Print
All information in this post is presented “as is” supplied by the author. We don’t edit to allow you the reader to hear the author in their own voice.