“We Don’t Want You, Uncle Sam.”
This is what Generation Z is saying with respect to military service.
The all-volunteer force that has served our country well for more than 50 years is at a critical inflection point. Today, recruiters are struggling to bring enough Zoomers into the armed services. Mismatched fundamental ideals, divergent beliefs about the workplace, and other sociocultural influences have contributed to the United States military scrambling to get a grasp on how to appeal to Gen Z.
Through the use of personal life stories and macro analysis, this book explains why military recruiting in the United States is at an all-time low in order to suggest ways that American society and its leaders can fix this issue. We must rebuild the value proposition of military service by demonstrating the benefits of the world’s greatest physical social network.
Targeted Age Group:: 18-65
What Inspired You to Write Your Book?
I kept seeing interviews about the recruiting crisis on TV. However it was only with Admirals and Generals who were recruited 30 years ago. I felt like I had to be a voice for my generation. I wanted to give a new perspective to the discussion.
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