About Paul E. Casey:
Paul E. Casey is CEO of Casey Communications, Inc. which is based in Seattle, WA. Founded in 1988, Casey Communications is a full service marketing and communications firm with an emphasis in radio creative and placement. Casey Communications has placed advertising in almost every media market in the United States and Canada.
Casey has a wide array of experiences in the public and private sectors, which he believes served as a strong foundation for his step into the world of self-employment.
Casey has appeared on local and national radio and television talk shows to promote his ideas about self-employment. His appearances include ABC News, CBS Radio, First Business, and WGN Chicago.
What inspires you to write?
After being in business for over fifteen years, I felt there was a huge disconnect in what it takes to successfully sustain a business. My only goal in the book is to ask the reader exactly what the title suggests: Is Self-Employment for You? If you read the book and conclude that self-employment is for you, I consider the book a success. If you decide not to go into business for yourself after reading the book, I consider the book a success as well. If you are still ambivalent, then I consider the book is a failure.
Tell us about your writing process.
I break the process into 6 steps:
Step 1: Write whatever comes to mind and don’t worry about structure, grammar, or editing. Just right with reckless abandonment.
Step 2: Begin organizing your thoughts into paragraphs.
Step 3: Start editing your content. Remember less is more.
Step 4: Make sure the book flows and the information contained is compelling.
Step 5: Send your book to a trusted editor.
Step 6: Find a proof reader.
What advice would you give other writers?
Pick a designated time each day and write. Do not let anything get in the way unless it is a death in the family or something else catastrophic. If it’s only for ten minutes, that’s fine. Gradually expand that time frame to twenty minutes, then to a half hour etc. As Nike says: Just do it. Repetition is the major key to success.
How did you decide how to publish your books?
When I thought people would benefit from the subject I was writing about. In my case it has to do with self-employment. I had been self-employed for over 10 years when I thought I could begin to relay my experience. I have read that there is a small business failure rate of somewhere near 80%. I thought that one of the reasons the failure rate was/is so high, is that many of the people giving the advice had never run a business.
What do you think about the future of book publishing?
It depends on your definition of the “future”. If we are talking 100 years from now, I have no idea. Obviously, we are reading on our electronic devices with increasing frequency. That trend will continue. Will that eliminate the demand for paper books and magazines entirely?…probably not. (at least in the next 25 years or so.) When I walk through an airport or drug store, I see more glossy magazines than I have ever seen in my lifetime. Someone has to buying them. I remember sitting in a car when I was very young, listening to an 8-track cassette player that you can probably find in a museum somewhere today. The adult in the car with me said that 8-track cassettes like this one, was going to replace the need for radio stations in the future. I believed him. At the time there were about (8) AM radio stations in Seattle. Now there are over (51) AM & FM station in the greater Seattle area. People were saying the same thing about Pandora recently. Pandora has been slipping lately and radio listenership has remained steady. These experiences have taught me that so called visionaries are often wrong. I always raise my eye brow just a tad, when I hear someone predict the future with certainty. People’s habits change and many times retro makes a comeback. Just a few years ago the prevailing attitude was that book stores would be going away. For some major mega-book retail chains, this has happened. But small independent book stores are making a huge comeback.
I have learned to never say never about almost anything.
What genres do you write?: Business, Entrepreneurship, Non-fiction
What formats are your books in?: eBook
All information in this post is presented “as is” supplied by the author. We don’t edit to allow you the reader to hear the author in their own voice.