Who I Am and Why You Should Read My Books About Creating A Website and Enhancing your Career.
I have been a web professional, earning a living on the Net for the past 18 years. My websites have won Lycos Top 5 percent award, Dow Jones award, Beatrice-Yahoo top site, and WWWomen Best of Net, with one listed in Femina as a top women’s career site. I have been featured in Elle, Self, Women, SUCCESS, and Fast Company magazines, among many others. I have been involved as a website and web community creator in the formative phase of the Net, and I have experienced and participated in each phase of its growth and evolution. This deep experience has enabled me to work on the Net in a way that fuses strategic business processes with powerful new Net platforms and cutting-edge technology. I can either show you how to build your first website or show you how to adapt your present site to make it work better to accomplish your goals.
I am a web publisher, author and content strategist at AdvancingWomen.com, SanAntonio-UrbanLiving.com, principal at GG Web Group, Inc., a past member of the Board of Directors of the National Association of Women Business Owners (NAWBO-San Antonio) and also served as financial news editor for Hearst. I currently operate AdvancingWomen.com, a career and business site, Careers.AdvancingWomen.com and Jobs.AllTopTechTalent.com, job posting/recruitment sites; Advancing Women in Leadership Journal, the first online refereed journal on women’s issues, soon to have a new book sponsored and distributed by the United Nations and SanAntonio-UrbanLiving.com. I have developed, executed and advised the strategic direction for websites for professional and business organizations, universities and software developers in the U.S. and Europe.
I have provided career and business content to Fortune 500 companies, such as Citibank and Hearst, been published internationally by Cambridge University Press, by universities, military academies, medical and business societies, and financial organizations in Australia, India, and Saudi Arabia and translated into Mandarin Chinese, reaching a Chinese audience of more than two million.
I attended Wellesley College and graduated from Columbia University with a degree in writing. I come from a *very* entrepreneurial family and was, for many years, a serial entrepreneur myself, always looking for a new horizon to explore. The latest horizon has been the dawning of the Internet, which I migrated to and set up a tent, shortly after Netscape came out with the browser in 1994. (As those of you involved with the Internet know, in Net time, that is somewhat equivalent to when the dinosaurs were crawling out of the swamps. I have many interesting stories from those wild and woolly pioneer days.) For the past 18 years, I’ve been working on the Internet. I’m all about building community and making work faster and easier by using less money, more brain power, automation, and smart outsourcing.
What inspires you to write?
I love to write! When a thought captures me, when I feel passionate about something, or when I want to share something I’ve learned that I believe will help others, writing about it is a natural process.
Tell us about your writing process.
If I’m writing a short piece, usually a blog piece, I just sit down and write it. For a longer work, for example, book length, I outline but the outline is always a work in progress, a constant interchange between the writing and going back and adjusting the outline. This is because as I write, I get new thoughts that I think should be included. For example, in writing The 20 Percent Solution: Creating a Website for Almost Passive Income, after I wrote the section on blogging I realized I needed to point out something else. I went back and put in how important the author’s “voice” is, to develop trust with his audience or potential customers. Also, one very good piece of advice I got recently from Guy Kawasaki’s book, APE, Author, Publisher, Entrepreneur, was actually to print out your book to do one revision because you can see so much more clearly how it should flow, and where you need to correct or possibly put sections of content in a different order or different chapter. I paperclip each chapter separately and indicate with a red pen where revisions go. I then go back to the computer, write and print a revision and insert it in the appropriate place. Sometimes I rearrange the order of thoughts. This really helps. For one thing, you can stretch out all the chapters on a long table so you can actually see the flow. You can’t necessarily do this when reading a paragraph or page at a time on a digital devise. Anyway, I find that works well for me. Of course, I do many revisions on a computer or digital device as well.
What advice would you give other writers?
I took writing courses from some top writers and editors at Columbia University. Some of the best pieces of advice I got were these:
Don’t tell people what your next book is going to be about. That saps the energy from writing it. Just sit down and write it.
Always stop writing for the day when you know what you’re going to say next, because that will let you get off to a quick start of writing the next day.
Most important, being a successful writer has to do with applying the seat of the pants to the seat of the chair. In other words, just do it. And keep doing it.
How did you decide how to publish your books?
I had long looked at the major stumbling blocks involved with going or trying to go with a big publishing house which, in today’s world, seem primarily geared towards celebrities, since they need absolutely huge sales to achieve break-even. I thought a smaller, leaner model might work better for me and countless others. Reading Guy Kawasaki’s book, APE, Author, Publisher, Entrepreneur, describing the history of publishing and the benefits of artisanal publishing, along with the how to guidance, I was convinced that was the way to go.
What do you think about the future of book publishing?
I think the future of book publishing looks great, if we are talking about digital publishing. Where I live, in San Antonio, a really wonderful new museum has opened, the Brisco Museum; it has a reading room with wonderful old photos on the wall, and over-sized, dark brown leather chairs, each with an iPad plugged in by it’s side, preloaded with historic books about Texas, which is the theme of the museum. I think this is what the library of the future will look like. I have a library in my home and I want to do the same thing there, so I have an iPad loaded with books by friends or relatives or visitors might want to read.
What do you use?
Professional Editor, Professional Cover Designer
What genres do you write?
Women in business, Starting a business, Entrepreneur, small business
What formats are your books in?
Both eBook and Print