About David J. Bradley:
David Bradley is the founder of Primal Digital Marketing. Born and raised in North Providence, Rhode Island, he decided to develop a business that would serve his communities in Rhode Island and through the global connection of the internet.
Driven by an intersection of passions in emotional intelligence, communication, psychology, technology, neuroscience, and marketing, David’s purpose is to help others realize their growth potential and experience the benefits of effective and efficient digital marketing.
David studied Marketing and Operations Management at Rhode Island College, where he joined the Emerging Leaders program, frequented the Dean’s list, and graduated Cum Laude and a Presidential Scholar.
He went on to pursue his MBA focused in marketing at Providence College where he served as a Business Education Innovation fellow, developing a scenario-based project, “Leadership Styles in Decision Making”, for MBA students and an undergraduate colloquium.
Find out more about David by visiting him at DavidJBradley.com.
What inspires you to write?
My inspiration comes through wanting to help business owners, entrepreneurs, and marketers understand the complex medium that is digital marketing. With so many different tactics, techniques, and tools available to us today, it’s nearly impossible to know how to properly use them all. More importantly, what we should and what should we not use?
I focused on giving readers a basic but effective framework: a digital sales funnel. This takes the difficulty of deciding what tactics and techniques to use out. The six stages are clearly outlined and examples of how to optimize each are given.
The book is mainly about strategy development, however. This is how we make sure your efforts will help you grow and reach your goals. The combination of a digital sales funnel and a 5-step process to develop a strategy means you will maximize the potential of your efforts to grow your business and reach your goals.
Tell us about your writing process.
I struggled for many weeks before really getting started on my book. Eventually I decided to sit down each morning and spend a minimum of just 20-minutes writing. I ended up sitting for 30-60 minutes many morning; and occasionally for hours! This minimal, simple requirement made it easy for me to get started.
I released the book to Amazon on Sunday, January 25th. By Monday evening, I was #1 Best Seller in Marketing & Sales. It took many hours of marketing the book, but I was fortunate to rise through the ranks in this time. Without setting such a low standard, I’d never have gotten here!
What advice would you give other writers?
For non-fiction writers, focus on simplicity. Leonardo da Vinci once said, “Simplicity is the ultimate sophistication.” It’s true!
To quote a recent reader’s comment, “I like your style and the way you explain complex things so that it is easy to comprehend.” And that alone is something that differentiates me from the many technical and complicated books on digital marketing out there.
I focus on the 20% that gives you 80% of the results, also known as the 80/20 Rule. I spent a lot of time to make sure readers with little experience in digital marketing could benefit greatly; authors included.
How did you decide how to publish your books?
I listened to an accomplished author who has tried self-publishing and publishers, James Altucher. He overwhelmingly suggests self-publishing and has many valid reasons why. I’d suggest all authors find Altucher’s blog posts and podcasts about this topic, as his insight is very helpful.
What do you think about the future of book publishing?
I see less publishing houses around and more independent publishing coaches helping authors. Rather than a full business, a sole proprietor can walk an author through the entire process of writing, distributing, and promoting their book. It would be a win-win for authors and these “coaches”; but not so much for large book publishers.
What do you use?: Beta Readers, Professional Cover Designer, Professional Editor
What genres do you write?: Non-Fiction, Business, Marketing
What formats are your books in?: Both eBook and Print