About Anna Lundberg:
Anna Lundberg is a business consultant and personal coach. After a successful marketing career at multinational Procter and Gamble, she has since worked independently as a consultant with clients including Burberry, Vertu, and increasingly also small businesses and startups. Today, she mentors entrepreneurs and young managers while she juggles her own three businesses.
Anna’s first business was her digital marketing consultancy, Crocus Communications, and she is passionate about teaching people how to engage with consumers using digital media without becoming distracted, or intimidated, by the technology behind it. Last year she co-founded Wolf Leaders Academy, which provides training for a new generation of managers in the world of business. Having qualified as a certified professional coach, she now empowers people through her personal coaching practice, One Step Outside, to take ownership of their own careers and transition into becoming an entrepreneur, changing career direction, or following their passion whatever that might be.
Anna is a published writer, with articles appearing on Inc. Magazine, Business Insider, and other online publications.
What inspires you to write?
I’ve always loved to write, since I created my first family newsletter when I was eleven and then started drafting teen romance novels along the lines of Sweet Valley High. As an adult, I took several creative writing courses, in person and online. I suppose like many would-be authors I fantasised about writing that great bestselling novel.
Lately, I’ve turned rather to non-fiction. Three years ago, I started a travel blog as I embarked on a three-month sabbatical travelling alone across South America, and travel is still a big part of my inspiration. It’s hard not to find things to write about as you travel the world! As a coach, I’ve also increasingly been exploring topics in the area of self-development, writing about career choices, finding your purpose, that kind of thing. I write about my own experiences, I interview other people going through their own career transitions, and I can also get ideas from things I’ve read or seen online.
Tell us about your writing process.
If only I had a process! I have a weekly blog post that I publish on my main website, as well as posting on a slightly less regular schedule on my different business websites. The deadline helps me to write something but it’s not always my best work.
Some days, I can sit down at my computer and the words will flow, a great blog post written in less than an hour. I wrote one article on such a day and it has had almost 40,000 views on LinkedIn – as a benchmark, most of my posts get just a few hundred views… Other days, I can stare at the screen and it just doesn’t happen.
What works best for me is to go where my energy is. Writing is a big part of my work – blog posts, articles, ebooks, and ‘real’ books – but it’s just one part. There are always other things to be done, whether replying to emails, doing admin and accounting, and so on. If I’m too tired or unfocused to write, I can do those other things; that way I’m still being productive, and I put off the ‘real’ writing until I’m in the right frame of mind to do it well.
What advice would you give other writers?
Start writing! So many of us dream of writing a book and the reality is that it’s never been easier – that is, it’s never been easier to publish, to market and promote your book; you still have to write the book! Having the idea and then the discipline to stick with that idea and sit down and write until it is finished, that’s the hardest part. So start writing – and you’ll be halfway there!
How did you decide how to publish your books?
My first book that’s just been published on Amazon was co-authored with my business partner, Serena De Maio. Together we founded a training organisation, Wolf Leaders Academy, to help young professionals become the best leaders that they can be, and we work with small companies and organisations to run workshops and arrange individual coaching support where needed. We originally put a guide together on our website and we realised that a comprehensive book available for sale on Amazon would be an invaluable resource that would also reach a larger audience. We plan to launch other books in this series with the same kind of format, focusing on key areas of expertise and including personal stories from experienced professionals sharing their advice.
What do you think about the future of book publishing?
I suppose I’m a little concerned, given that the general trend seems to be away from reading long articles, let alone books, towards watching short video clips and sending tweets and text messages. On the other hand, storytelling has been a central part of humanity since we sat around the campfire in the caveman days, and so I’m confident that it will survive, albeit perhaps in a different form.
It’s crucial for both publishers and authors to stay on top of new media and behavioural developments, rather than trying to fight them or just ignoring them and hoping for the best. A proactive approach to making the most of what is happening will ensure that we stay relevant and effective in this new and ever-changing context.
What do you use?: Co-writer
What genres do you write?: Non-fiction
What formats are your books in?: eBook
All information in this post is presented “as is” supplied by the author. We don’t edit to allow you the reader to hear the author in their own voice.