Social media was once a task delegated to the newest intern in even some of the world’s largest corporations. As the industry has matured, however, companies and organizations of all sizes are recognizing the need to hire experienced professionals with the expertise and skills to effectively use social media. Social media is no longer the half-forgotten silo in the interns’ room but a real discipline with best practices, case studies, and plenty of experts with the chops to turn a simple idea into a global campaign on behalf of a brand.
So how do you get a job in this exciting, growing field? Now that companies are looking beyond a candidate’s Twitter followers and are asking some hard questions about brand management, voice, metrics, and ROI, how do you get your foot in the door and nab that coveted social media job that everyone with a college degree wants? Colleges and even graduate schools are rolling out social media programs degrees, but do you really need a BA in New Media to get a job in social media? Are there any entry-level jobs left for new social media enthusiasts without significant marketing experience but with a keen desire to learn and develop their skill set?
Marjorie R. Asturias, founder and president of a fast-growing digital marketing agency, offers would-be social media managers, coordinators, assistants, and, yes, interns, an insider’s look at the best way to land a job in one of the hottest fields in marketing and public relations. This book provides concrete tips and advice on:
* how to gain valuable experience in social media marketing;
* where to start looking for social media jobs, wherever you may live;
* which industries are hiring;
* how to create a social media job in your current company;
* and lots more.
If you love social and digital media, are passionate about Facebook, Twitter and Google+ and are wondering how you can turn that passion into a career, you need this book.
Targeted Age Group:
What Advice Would You Give Aspiring Writers?
Writing a book is all about one thing: sitting down in front of your computer, laptop, typewriter, or notebook and just writing. Day after day after day. Word after word after word. There’s no substitute for actually writing. The muse is fickle and won’t always be there — it doesn’t matter. Whether she’s right before your very eyes or is running late because she got caught in traffic, you have to park your butt in that chair and just slog away. Some days the words will flow like honey out of a jar, but on many days you’ll be tearing your hair out wondering why you ever started the damn project in the first place.
It doesn’t matter. What matters is the work. Now go write.
Marjorie R. Asturias is the president and CEO of Blue Volcano Media, a Dallas-based digital marketing agency that specializes in helping small and medium-sized businesses develop and manage their online promotions and campaigns. Founded in January 2010, the company has worked with both local mom-and-pop businesses and consultants as well as Inc. 500 companies.
Prior to running her own agency, Marjorie worked as a freelance writer, editor, blogger, and social media consultant. She also wrote a weekly column for a Colorado-based newspaper and has written hundreds of essays, columns, articles, and advertorials for national, regional and local publications.
She first discovered social media in 2007, when she launched a personal blog called My Inner French Girl. Within three months, it was mentioned in the New York Times Style section and was attracting attention from some of the country’s biggest beauty and fashion brands. She opened her first Twitter account in January 2008, and she’s been obsessed with that social network ever since. It wasn’t until 2009, however, when she began getting requests for social media consultations from small businesses, that she realized that this was now a potential career and not just a passion.
You can find Marjorie on Twitter @marj_asturias, Google+, Pinterest (search for My Inner French Girl), and Facebook (My Inner French Girl and Blue Volcano Media each have Facebook pages).
She lives in Irving, Texas, with her husband Brian Lochlaer and their four rescue dogs.What Inspired You to Write Your Book?
As president and founder of a digital marketing agency, I’ve done more than my share of reviewing resumes, interviewing potential candidates, and doing informational interviews with people of all ages interested in getting a job in social media. Sadly, I’ve also met quite a few people who’d been laid off from their jobs in traditional marketing careers (e.g., Yellow Pages advertising, direct mail marketing, etc.) and were looking for a way to successfully shift into new media. Most of the time, they had little or no experience in social media and didn’t know how to even start experimenting.
Eventually I realized that there was little information available for people who desperately needed some concrete advice on how to enter the social media job market, either online or in print. Sure, there are plenty of blogs and articles with bits and pieces of advice on how to format your resume or position yourself for a particular social media position, but not much for those with little or no experience in the industry but who are keen to actually get some. In addition, I’ve also seen plenty of fresh college graduates who DO have lots of social media experience, but who don’t realize that managing a personal Twitter account — even one with thousands of followers — does not a social media career make.
This book is for all of those jobseekers. It’s full of solid, step-by-step tips on how to get the experience you need in order to attract recruiters and get your foot in the door for that coveted social media job.