Nina Amir joins BookGoodies podcast host Deborah Carney to discuss the “Author Attitude” and why authors need it.
What we talk about in this podcast:
1. Why do writers need an author attitude and what are the 4 elements that make up this attitude? (Hint: WOOT)
2. Why do aspiring authors need a business plan for their books before they write a word?
3. Do both fiction and nonfiction authors need a business plan?
4. How do you retain creativity in this business-focused process?
5. How do aspiring authors train themselves for success?
6. What is the primary thing authors must do to succeed? The primary thing authors must do to succeed-and it isn’t have a good book idea or write well
7. How does a business plan help create a successful writing careers–not just a successful book?
8. Author Platform: What is it?
Nina Amir, author of How to Blog a Book and The Author Training Manual, transforms writers into inspired, successful authors, authorpreneurs and blogpreneurs. Known as the Inspiration to Creation Coach, she moves her clients from ideas to finished books as well as to careers as authors by helping them combine their passion and purpose so they create products that positively and meaningfully impact the world. A sought-after author, book, blog-to-book, and results coach, some of Nina’s clients have sold 300,000+ copies of their books, landed deals with major publishing houses and created thriving businesses around their books. She writes four blogs, self-published 12 books and founded National Nonfiction Writing Month.
About The Author Training Manual:
Two hundred million Americans want to transform themselves into published authors by self-publishing or traditionally publishing a book. Today, almost any writer can change his or her status from aspiring to published author. More ways exit to self-publish a book than ever before. And it’s still possible, albeit harder, to become an author by traditionally publishing a book.
Yet, the small percent of the U.S. population—just two percent—who actually do publish a book must compete with the 500,000 traditionally published books per year—1,500 per day—and the million of books published per year. Some estimate that 15 million were published in 2012. Once in a store, readers have to find that book. Amazon stocks more than 4 million books. And self-published books never make it into a store.
With that type of competition, and promotion left to authors, it’s no wonder the average print book today only sells about 250 copies per year. Ebooks only sell about 550 copies per year. The only way for a writer to succeed—to produce a book that sells an above-average amount of copies or becomes a bestseller—today is to create a marketable book.
In other words, the author needs more than writing skill and creativity. The author must have a unique idea or story that is necessary in a target market or category and that appeals to a large enough market. These three elements produce a viable “product”—one with the potential to sell. Plus, the writer must be a good business person, someone able to help sell the book.
The Author Training Manual: Develop Marketable Ideas, Craft Books That Sell, Become the Author Publishers Want, and Self-Publish Effectively, offers aspiring authors a process to help them produce marketable book ideas—ones that sell. The exercises it contains train them to become successful authors by helping them develop an Author Attitude, produce a business plan for their books and evaluate themselves and their ideas through the same lens used by agents and acquisitions editors. It is meant for all aspiring authors—and even published authors, whether they write fiction or nonfiction, plan to self-publish or traditionally publish, because they all need the tools and skills to determine if a book idea is a viable product in a target market, which is the job these publishing professionals perform.