Lance Armstrong is an addict. Pure and simple. He’s addicted to cycling. He’s addicted to winning. He’s addicted to performance enhancements. And, like most addicts I know still actively using, he’s in denial about his addiction. Now, some people may say: “It’s too late for Lance. His image is irrevocably tarnished. He’s been stripped of his 7 Tour de France medals, his sponsors have all dropped him, even his own Livestrong Cancer Foundation wants nothing to do with him. There’s no chance the … [Read more...] about How Lance Armstrong Can Use the Oprah Effect to Win Back Our Loyalty – Guest Post by Andrew Seaward