The internet is the single best way for someone who doesn’t have any business experience to create financial freedom. It doesn’t matter if you have health issues, young children to care for, no background in business, no college education, or no experience. The internet is the great equalizer.
But there are lies in the industry of building an online business that make us feel like failures. Marketing tactics that constantly highlight how well others are doing, when we are still struggling to find our first client. Unrealistic expectations of how fast our business will grow, even though we can’t seem to get a process that has worked for others to work for us. These are just some of the things new entrepreneurs struggle with the first year in business. It can feel so overwhelming, stressful and discouraging that many people just give up.
This book addresses 9 of those lies and shares the wisdom and experience of more than 20 entrepreneurs who are living their dream today. We share insights and practical tips on how to overcome the mindsets these lies can create.
If you want to learn how to overcome the lies that cause so many entrepreneurs give up before they build their financial freedom then this book is a must read one for you.
Targeted Age Group:: any
What Inspired You to Write Your Book?
I see so many people giving up before they reach their dream of financial independence because they buy into unrealistic expectations. I believe that when you are properly prepared for the reality of building a business online you can achieve it.
Book Sample
Those of us who spend a lot of time on social media platforms like Facebook see other entrepreneurs who appear to be wildly successful—making money like they are printing it and only working a few hours a week. I thought, “That could be me!”
That is the dream we’re being sold—that we can somehow make lots of money and not have to work very hard for it.
For most of us that is not true—at least not at first. There are plenty of examples of people who are wildly successful in their businesses, but they didn’t start that way. It can take years to
build to that level of success, but we don’t see that part. We just see them on talk shows or Clubhouse (the newest social media platform in 2020) as someone with thousands of devoted followers and a system that works for them. Unfortunately,many of us buy into the #1 myth that is created by the popularity of people who have built their online empires.
When I started writing this book, I asked online entrepreneurs,
“What is the biggest myth about building an online business?”
The #1 response I got was some variation of “It is easy.”
The Myth
This myth creates expectations that we should be able to take an idea from launch to profitability in a couple of days, and within a year, we should be sitting on a beach, sipping beverages, and occasionally checking our email while the money rolls in. I could probably write an entire book on how this myth affects us starting with how disappointed we are at thirty days when we are feeling overwhelmed and disorganized. Many of us
haven’t even figured out our priorities yet at that point. At sixty days, we are often just realizing how much we need to learn and bouncing from one idea to the next. At ninety days, we are frustrated at our lack of progress and wondering why we can’t seem to figure out the secret formula that everyone else
seems to know.
The myth is perpetuated by a method of advertising I see everywhere. Sales copy that specifies a benefit you will get from using the seller’s process and highlights results that are amazing.
For example, recently I saw an ad that said,
“How we built a $50-million coaching company with one 45-minute presentation.”
This was a paid advertisement that went on to explain that if we want that kind of success, we should buy their program. But I see this mindset in free marketing too. I belong to a couple of
Facebook groups that allow direct marketing within the group. I often see phrases like,
“I signed X number of high-ticket clients in thirty days—who wants to know how?”
Or
“I am creating a free masterclass on how to sign premium $3,000 clients with ease—want in?”
These types of posts are designed to identify potential clients for those businesses, but when we see them day after day, over and over again, it begins to look like everyone else is doing well
while we are struggling.
People are using the myth of “it is easy” to sell their productsand services. The underlying idea is that since you haven’t achieved this level of success on your own, you need their help because you won’t make it any other way. I understand why some choose to advertise this way—it works for the seller.
People see that kind of success and want it. We sign up for the class or the coaching program in the hopes that we too will finally learn the “secret.”
The Reality
The reality is that we can become wildly successful. But it takes time, effort, planning, and strategy, and it can be very frustrating along the way. One of my favorite quotes is by Joe Girard, author
of How to Sell Anything to Anybody:
“The elevator to success is out of order. You’ll have to take the stairs…one step at a time.”
I think he’s right, but hard work doesn’t sell. We live in a world where people want the quick and easy answer—even when there isn’t one. Take this pill to improve your health, follow this diet to lose weight, or wear these clothes to be attractive. We
are surrounded by quick-fix advertising—so why would online business be any different?
Part of the wonder of the internet is that anyone who wants to can try to build a business. There is no single “right” way despite what all that marketing of “easy” implies. But that is also part of the frustration because there are certainly a lot of wrong ways.
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