Secrets of Choosing a Franchise is an in depth guide to researching, selecting and buying the right franchise based on the individuals core strengths. Hansen takes his 42 years of franchising industry experience and gives key insights into choosing the best franchise opportunity for the reader. This guide will save you from making the mistake of going with the wrong franchise. He teaches how to compare apples to apples when looking through the very complex Federal Disclosure Document. The book also gives the reader the direction to follow their individual giftedness and match it up to the right business. The sole purpose is to help individuals make their next vocation a vacation and helping them to discern which franchise will make a dream come true.
Targeted Age Group:
+25
What Advice Would You Give Aspiring Writers?
Just keep writing and it will all come together in the end.
Author Bio:
Jim Hansen has been in the franchising world for over 42 years. He has a unique perspective in that he has been on the franchisor side, the franchisee side and been the CEO of the world’s largest franchisee association working to protect the rights of franchisee and better the world of franchising.
He has been a successful independent business owner, franchise, international speaker, and an expert in marketing. He has served on numerous committees working to enhance the franchising system.
Hansen started with the Subway brand in 1971 when there were only 12 restaurants. He was hired by Subway founder Fred Deluca and helped write the initial operation manuals and create the franchise training program for the brand. He was an integral part of building the Subway brand awareness. In 2004, he was the CEO and Chairman of the board of the Subway Advertising Fund Trust where he oversaw an annual budget of $540,000.000.
Hansen now has now turned his efforts into our aging population and has become a Master License holder in the Seniors Helping Seniors brand. Seniors Helping Seniors has a very stringent selection process and has a very low rate of accepting prospective franchise partner. Hansen realized that many people who would not qualify for Seniors Helping Seniors yet still want to fulfill the dream of owning a franchise business and could benefit from the years of experience he has had. Hansen offers consulting to individuals seeking to find the right fit in the franchising world as well.
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