HOW TO WIN SALES IN A TOUGH CLIMATE Make your customers love you by romancing them into a sale. Romancing the Sale compares the world of professional selling with dating and shows you how to win the hearts-and-minds of customers and build profitable lasting relationships that work. In today's tough business climate, generating sales can mean the difference between life and death of the company. Winning new business requires substantially more effort than keeping existing customers … [Read more...] about Romancing The Sale by Steve Roberts