Twitter Marketing for Microbrands is a do-it-yourself guide to maximizing your reach on the social media service. Written by a marketing professional, this guide is designed to help podcasters, Etsy sellers, eBayers, bloggers, streamers, and others earn clicks and sales.
Twitter Marketing for Microbrands helps small businesses produce content that will resonate with their audience and start the sales funnel. This book will help you find viewers, readers, and sales prospects amid the bots and trolls. Twitter Marketing for Microbrands will also help readers avoid common pitfalls such as deboosting, shadow bans, and suspension.
All of these Twitter tips and techniques have been tested in late summer 2019. The guide includes hashtags for many niches, so whether you’re a small streamer, a Latinx parenting blogger, a fishing podcaster, or a wedding caterer, your subgenre is represented.
Targeted Age Group:: Adult
What Inspired You to Write Your Book?
I was inspired to write this book after realizing that many of the guides for Twitter users were out-of-date or for businesses that had dedicated social media employees.
LEVELS OF PUNISHMENT
There are several consequences to breaking Twitter rules. The first consequence, frequently meted out to those who follow accounts quickly or rhythmically, is the shadow ban. This ban usually lasts for 24 hours. During this time, users can continue to follow people, tweet, and reply to tweets. However, their replies (even to their own tweets) are hidden, and while their tweets continue to appear on their followers’ timelines, they are excluded from all search results.
Other reasons that the shadow ban may activate include tweeting identical replies and images, automating very similar tweets, tweeting very rapidly, and frequently tweeting or replying to people who do not follow you. Brands are often tripped up by engaging with non-followers. Promoting your music on tweets by similar artists seems like a good idea, but do it often enough and you will find yourself shadow banned.
The consequence for overusing hashtags is a search ban. While an account is search banned, their tweets can only be seen during searches by users who have unchecked the quality filter. It is my experience that leaving the quality filter checked doesn’t filter out very much spam, while it blocks out legitimate users, especially in hashtag games. This is why many users who participate in hashtag games use so-called ghost accounts for the periods that they are under a search ban.
Readers might notice that I have not defined the overuse of hashtags. This is because I have been unable to pin down the precise metric. It appears that the closer together your tweets using the hashtag are, the more likely you are to trigger the search ban. I tweeted similar ads 3 times an hour for a couple of days before my search ban. This ban lasted exactly 16 weeks.
Twitter does list reasons why the search ban is more likely to be triggered:
Repeatedly posting near-identical tweets. What triggered my search ban was tweeting products using very similar formats and linking to the same domain. I recommend breaking things up and using different formats, with and without hashtags and links.
Abusing trending topics and hashtags. These people are eventually caught, either through the algorithm or by being reported. Businesses can tweet tie-ins to trending tags.
Frequently use of automation (bots) and tweeting via apps, including TweetDeck. Make sure you tweet via the website or official app sometimes.
Posting similar messages across multiple accounts.
While no official acknowledgement of any shadow ban is given, users can use the tool at shadowban.eu to see if they are under these bans. A total shadow ban usually lasts for 24 hours, and search bans last for 16 weeks.
In late August 2019, Twitter added deboosted replies to their mix of punishments. It appears that this punishment can be given to users on its own. Those whose replies are deboosted will have their replies buried under a “Show All Replies, Including Those that May Contain Offensive Content” gate. Shadowban.eu offers a test; however, it should be noted that this test will throw up a false positive if you have replied to a deboosted reply recently.
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