This is not a general overview of real estate flipping nor some inspirational self-help book—this is a step by step, HOW-TO blueprint to build a multi-million dollar real estate empire from scratch.
Making millions renting out or flipping real estate has nothing to do with luck or even having a large budget to play with. It’s all skill… so let me cut years from your learning curve and save you tens of thousands of dollars in the process.
I will treat you as one of my clients and take you through every bit of minutia from pre-purchase preparation to final closing, with real world data drawn from some of the dozens of investments I’m making right now in the modern marketplace and not idealized examples from the past.
Whether you’re a brand-new investor with a few grand in your pocket or a seasoned real estate agent representing a $100 million fund, the key to lasting success in this business is being able to sniff out hidden equity in off-market homes before anyone else.
That’s precisely what I’ll teach you to do faster, cheaper and smarter than any wealth management fund out there. My clients call me a “guru” and a “prodigy,” my competitors “one lucky SOB,” but the truth is I don’t have some “Spidey sense.” I can teach anyone every one of my tricks in a matter of hours. So why not? Let’s have some fun. The market is sure big enough to accommodate plenty more fresh millionaires.
With this vast trove of hard-learned lessons and insider tips in your corner, all you need to supply is self-discipline and ample elbow grease to turn even a few grand into millions within a few years. No luck required and the skills are provided.
So what’s holding you back from dominating your local market?
Pre-Purchase Checklist: Will this book add value for me?
Are you a stock market investor tired of being at the mercy of high-speed trading algorithms and random headline news events? Do you ever wish you had more control over your investments? Have you avoided direct real estate investment because you weren’t quite sure how to leverage data to buy off-market properties at +90% discounts, with a minimum of 30% equity?
Are you a real estate professional trying to bring more value to your clients and really stand out from the pack? Would you like to take your skillset to a whole new level and earn 10x the commissions with half the work?
Are you a current investor frustrated about all the competition nowadays and the ever-thinning margins? Would you like to skip the direct mailing campaigns and generate vetted leads before anyone else?
Targeted Age Group:: N/A
What Inspired You to Write Your Book?
Ever since emigrating to the United States from Israel, I’ve been a blessed man. This wonderful country has bestowed more wealth, both financially and in the far more important currency of personal happiness, than I know what to do with. So the least I can do is “pay it forward” and share what I’ve learned.
Since selling my IT services shop in 2008, I’ve bootstrapped building a sales team and technical infrastructure to go from managing one rental property a year to flipping and renting over 100 homes every year. All thanks to boring old data mining and without having any formal training in real estate nor outside investors.
For years, friends and acquaintances have complained that I’ve been “too secretive” and refuse to share my “magical” tips and tricks. Truth is, I’m not greedy of my success. I’m just a humble, simplistic man who hates to brag. On the other hand, once I dipped my toes into the coaching pool, I realized how fun, challenging but immensely rewarding it is to educate. To turn any struggling investor or agent into a millionaire.
So that’s how I found a new passion in life. Care to join me and live out your dreams?
Who Am I To Lecture Anyone?
“Try not to become a man of success. Rather become a man of value.”
– Albert Einstein
Oh, I was sweating rivets all right, but for once it had nothing to do with the boiling South Florida humidity. The straining air conditioner did nothing to tamp down the heated greed radiating from the 50 filthy rich investors wedged into a small conference room built for 20 in the courthouse. This was a whole new type of pressure cooker. A melting reactor core of runaway high-octane American capitalism.
This was a foreclosure auction in the middle of the Great Housing Crash in early 2009. My very first auction ever.
In Broward County, Florida of all places. Ground zero of some of the worst real estate slaughter in modern history. And all the sharks were circling. You had local big shots I recognized from their TV commercials, out of state real estate moguls with multiple suitcases bulging with cash, bodyguards, pro real estate agents talking on several phones at once, even bargain hunting personal shoppers looking to gobble up a few more vacation homes for their Saudi Arabian royalty clients.
And then there was me.
Shuffling from foot to foot in the middle of the pack, I did my best to look like a big boy who knew what he was doing. One of the court security officers kept frowning at me like he was wondering where my parents were. I was so confident I had everything in grip, at least back when my partner and I had this hare-brained scheme to “get rich” at the next property auction. It was going to be so easy, right?
Sure, I’d dabbled in a couple of on-market real estate purchases and had nearly my entire life savings tied up in a pair of rental condominiums. I fancied myself a savvy investor, but it hit me all at once how far above my weight class I was swinging. I was a recent immigrant and boring nerd. My specialty was fixing computer networking issues, not playing real-life Monopoly.
I didn’t have the money to burn, connections to get insider information or even the slightest formal training on real estate. Just an old laptop full of some Excel spreadsheets and who knew if they were even accurate estimates about equity in different auction items. All I knew about property auctions was what I read the night before on Wikipedia and the court’s website. What chance did I have?
I’ll be honest, the flight or fight response kicked in when I glanced at the wall clock. Two minutes until it all began. I could turn and walk away right now without losing a thing.
Except for my pride. Thankfully, like always, I was too arrogantly stubborn to give up.
So I counted to ten and ground my teeth, rolling my shoulders to warm up for whatever was in store. I’d served three years in the Israeli Self Defense Forces. I burnt all the midnight oil working 100-hour weeks managing IT services for major London banks. Then put in eight-day workweeks building my own computer services firm from scratch when I immigrated to America with nothing but the clothes on my back and a few months of savings. All before I turned 27. Stress was my mistress. Adrenaline my muse. Conquering an “impossible” challenge the only reason worth getting out of bed in the morning.
“You got this! You’ve always worked harder and smarter than any of these rich old fools!”
Some older man pressing against my shoulder in the crowd kept muttering a similar motivational pep talk over and over. I turned and shot him a sympathetic wink…only he just squinted at me and puckered his lips.
Was I mumbling out loud?
I tried to laugh it off. “Sorry, just a touch of nerves. I wasn’t talking about you.”
He shook his leather satchel, bulging with reams of printouts, at the laptop I clutched tight to my chest.
“This your first time, son? You worried you’re in over your head?”
I snorted but my mouth went dry and tripped up my words. A flicker of a smile danced across his leathery face.
“Good, because that’s how you learn to swim.”
He shrugged and yawned. “Or at least make room for the rest of us.”
Like a starter pistol, the court clerk tapped his gavel down as the clock struck 10:00. The milling herd sprang to attention while some Bank of America rep stood up and barked:
“Case number 10-45734, going for $90,000…”
That was all the information they gave back then, and not much has changed today. Just a lawsuit number and the mortgage holder’s opening bid. What type of property? What’s the address? That was your problem to find out. If you weren’t obsessively tracking the court’s public records before the auction, you were out of luck. In this frenzied game, taking just ten seconds to see if topping the latest bid still makes this a good deal for you was enough to lose out.
Links to Purchase Print Books
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