The Number 1 Public Relations Bestseller now in its third edition (2018).
The prospect of being watched by millions of viewers around the globe can be terrifying. What impression do you want to make on a global audience? Will it raise or lower your company’s value? Will it open new partnerships for you? An executive who exudes confidence and authority will build a stronger and more profitable brand.
This book’s unique approach to crafting an on-camera presence was developed from time-tested insight. It provides a powerful, yet easy, step-by-step guide for top executives and aspiring professionals to take control of their image.
The author distills from years of camera-facing anchoring of news and special reports on Bloomberg TV, CNBC and other networks. And from over a thousand interviews conducted, he has seen every conceivable mistake committed by the interviewees.
Targeted Age Group:: 20-66
What Inspired You to Write Your Book?
Your public image is critical to you, the people you care about, and the future prospects of your business. By mastering my five routines for your appearance on camera, you’ll be able to readily capitalize on any publicity that comes your way. It has a proven record of making the kind of impact that transforms lives.
Here’s an exercise for you: When was the last time you saw someone on TV or YouTube and made a judgment before you even listened to what they had to say? Your verdict often comes as swiftly as flipping the channel or closing a tab in your browser.
“This guy’s shirt is so nineties. I’m not in the mood for a history lesson.” CLICK.
Most people claim to be nonjudgmental, yet communication studies demonstrate that your appearance often matters far more than anything you might say.
“That’s a really colorful scarf. Definitely a bit over-the-top. Not something I want to watch right now.” CLICK.
Or, “I’m sorry, but I can’t take you seriously!” CLICK.
When you step into the limelight, you enter a structured reality that is framed not by you, but by the media. Instead of experiencing an event firsthand, viewers are getting a broad version of reality through the prism of storytellers. And as a leading broadcaster, I guarantee you it’s all about being aware, being in tune, with the fundamental routines of appearing on camera. The road to excellence is the same in any other art or science. There are shortcuts, yes, but there’s no miraculous pill that has been invented (yet).
A victory in front of the camera can clear the thick fog that typically clouds unchartered frontiers. With the right media training, you can reach new heights in your business and personal life. The bell is ringing to think bigger.
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