THE ZERO IN FORMULA, Dennis Geelen’s latest book, challenges business owners, CEOs, and leaders to think differently about their company. The stats don’t lie. A large percentage of businesses do not make it past the first few years. Of the ones that do, only a small percentage end up surviving past 15 years. Many of those that survive have now plateaued or are in decline. Why? Geelen argues that if you look at the most successful businesses throughout history, you will find a common formula. … [Read more...] about THE ZERO IN FORMULA: The Definitive Guide to Building a Disruptive and Sustainable Business through Customer-Centric Innovation by Dennis Geelen