Observation that in many (if not most) cases only a very small amount (the 'tip') of information is available or visible about a situation or phenomenon, whereas the 'real' information or bulk of data is either unavailable or hidden. The principle gets its name from the fact that only about 1/10th of an iceberg's mass is seen outside while about 9/10th of it is unseen, deep down in water. Brian Daniel Young takes this definition and applies it to the business world through real world tips, … [Read more...] about Rethinking The Iceberg Principle by Brian Daniel Young @briandanielyoun