Attracting – and maximizing – great PR opportunities for you, your idea and your organization is as much an art as it is a science if you want to sparkle in the spotlight. In this must-have book covering all aspects of today’s media relations, two dozen media industry experts offer “been there/done that” tips, resources and guidelines on how to:
• Make influential connections
• Become sound-bite savvy
• Endear yourself to reporters
• Survive awkward moments
• Use social media wisely
• Manage a cost-effective campaign
The book is targeted to authors, artists, entrepreneurs, nonprofits and small business owners who want to learn how to deal more effectively with the media. A companion website, http://www.mediamagnetism.org, features monthly guest blogs, news about upcoming workshops, and an answer bag component.
Christina Hamlett, Editor, is the author of 30 books, 146 stage plays, 5 optioned feature films, and squillions of articles and interviews. She is also a professional ghostwriter and script consultant for stage and screen. She holds a degree in Communications with an emphasis on Audiance Analysis and Message Design and has worked in all aspects of media. For “Media Magnetism,” she tapped the expertise of two dozen of her media relations colleagues across the country, all of whom were enthusiastic to share what it takes to be heard above the din of today’s competitive marketplace.