Rasmus Lindgren is 37 years old and lives in Denmark with his family. He is the author of The Lifestyle Business Rockstar: Quit your 9-5, kick ass, work less, and live more!, which is a guide to prioritizing your life and achieving work-life balance by starting a lifestyle business. A ‘lifestyle business’ is easy to setup, small in scope, simple to scale, and secondary to your life goals. Rasmus teaches how to break free of your 9-5 job, discover the lifestyle business idea that is right for you, design and build a profitable online business, and spend more time pursuing your life’s passions. Rasmus lives the talk, only working 3-4 months a year and spending most of his time pursuing his passions, traveling, and with his family. For more information, visit http://lifestylebusinessrockstar.com/
What inspires you to write?
“The Lifestyle Business Rockstar” was really something that I wanted to write. It’s not like I have 10 other books in the drawer this was my first and took considerable effort from my side.
My inspiration came mainly from people around me who didn’t quite understand what it was “I was doing”. By “doing” meaning what my work was/is. At the same time they could just see that I didn’t work much and was able to spend the winters in Thailand with my family.
So for me it was both the need to explain myself but also undertake a challenge.
Tell us about your writing process.
To begin with I just started writing. I guess that I just assumed that if I began in one end, at some point I would have a finished book. However I was struggling with this approach and early on that I knew that I had to try something different.
So I went on to do a complete outline for the book. I realized at least for my process, I needed to separate the creative process from the more actual writing. So for me the “creative process” was to do a detailed outline figuring out what the content of the book should be.
Then when it came to the actual writing, it was more about “filling the blanks” which worked better for me.
What advice would you give other writers?
From what I see one of the biggest obstacles is just starting the whole process. You might want to write a book, but because of doubt, fear or lack of knowledge about the process, you never start.
So the big secret is to simply begin. If you have first started something, the chances of you finishing are much greater than if you never started at all.
How did you decide how to publish your books?
Because I had never been in what you can call “traditional book publishing”, I could pretty much compare the two options from a pretty objective standpoint. And let’s face it. Even if you get a publishing deal with one of the big publishers, you are still expected to do most of the marketing yourself – and then the royalties really aren’t that great.
As this was my first book, I’m Danish but targeted the US, and the fact that I just wanted to get it out quickly, it was really a no-brainer for me to choose self-publishing.
What do you think about the future of book publishing?
Well you just have to look to the music and movie business. The physical media is slowly being replaced by streaming services. You got Kindle and similar services that are selling millions of titles.
When that is said, even though I see myself as much a gadget lover as the next guy, I still don’t have a kindle (although I do have an iPad). Personally I really love to sit in bed and read a good physical book, although they’re a pain to pack when we’re going to Thailand months at a time 🙂
What do you use?
Professional Editor, Professional Cover Designer
What genres do you write?
What formats are your books in?
Both eBook and Print
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