James Moore is a Canadian music promoter and author of the best selling “Your Band Is A Virus” music marketing book series. Growing up on artists like The Beatles, Public Enemy, Nirvana, and Tom Waits, he’s always connected with music that spoke from the soul. He works directly with independent bands and solo artists through his company Independent Music Promotions (www.independentmusicpromotions.com).
I.M.P works worldwide exclusively with “artists with depth”. James has also contributed to a host of music publications such as The Muse’s Muse, Skope Magazine, Target Audience Magazine, Evor, and Music Think Tank. His work, most notably his “Can We Get In Pitchfork?” piece, has become one of the most shared pieces on Music Think Tank, having been spread by the likes of CDBaby, Reverbnation, the Lefsetz Letter, the Indie Bible, Indie-Music.com, the DIY Daily and Buzzsonic.com.
What inspires you to write?
I’m inspired to write when I ponder things in my own strange way. I’ll look at how we do things, how we interact, and most of all, how we choose beliefs and process the world around us through filters, and question it. I’ll try to get to the heart of the way things actually are rather than how they should be, and this applies very much to the marketing niche. Marketing need not be deceptive. It’s presenting something of value, something that can enrich people’s lives.
Tell us about your writing process.
I have to write as a stream of consciousness. I’ll sit down and write 5 pages, and it will typically need very little editing. I want my books to flow like conversations between myself and the reader. I’ve never personally enjoyed books that are too technical, or open to the understanding of a mere few. I want to make my niche understandable to anyone who wants to learn, from any starting point.
I’ll often get inspired by something simple, like a new promotion technique, and then I’ll write about it in my own terms, filtered through my own opinion, making the content original.
For Fiction Writers: Do you listen (or talk to) to your characters?
What advice would you give other writers?
I would advise other writers not to under-estimate the promotion side of things. If you self-publish, it’s going to be a long road, so you should believe in your product. It will most likely take at least 80 hours the first month to ensure you get a strong start. Learn all you can. Read articles and books and implement techniques on the fly, as you go. If you do something every day for the promotion of your work, you’ll do well.
How did you decide how to publish your books?
I decided to self-publish, probably because I didn’t have the patience or know where to start with shopping around for publishers. It was slow at first, but I’m very glad I went this route now.
What do you think about the future of book publishing?
I think that self-publishing is the future. It’s going to continue to be a crowded industry – that won’t change, so we may as well accept that aspect!
What do you use?
Professional Editor, Professional Cover Designer
What genres do you write?
Non-fiction, Music industry, Business, Online Marketing
What formats are your books in?
Both eBook and Print