About GAELLE DEVINS:
All my life, I’ve carried a deep desire to make a positive difference to others. It’s more than just a wish – it’s a need, a calling that fills my heart. If I had a magic wand, I’d use it to heal minds, lift spirits, bring joy and well-being to everyone I meet.
Over time, this drive blended with my work. I discovered that leading teams was the perfect way for me to fulfil my purpose. Leadership, for me, is not about being in charge – it’s about serving. It’s about creating an environment where individuals feel seen, heard, and valued.
Watching people and teams surpass their limits fills my workdays with purpose, turning tasks into something meaningful. Leadership is a powerful way to care for others and be part of something greater than myself. That’s why every day feels less like work and more like a calling.
As my journey progressed, I was drawn to roles that let me channel my passion for people. And today, I am grateful to wear many hats – as a corporate leader, executive coach, founder, thought leader, consultant, author, and speaker – all tied by a common thread: a dedication to people.
With an emphasis on achieving results that go beyond numbers, I focus on people and purpose to build workplaces that are both effective and fulfilling. When people feel truly connected to their work, incredible things happen – not just for them but for the whole organization.
Currently, I serve as Chief Customer Officer on the Executive Board of Breitling and am honored to sit on the Advisory Board of ICG Crimson Galleries LLC.
Switzerland is home, where I live with the love of my life, our energetic twin cherubs, and Milka, our dog. But as much as I love the mountains and chocolate, I craved a bit more adventure. It led me to an exchange year in Indiana during my teens, followed by a master’s in marketing and communications in San Francisco. These experiences sparked a lifelong passion for exploring other cultures.
With more than 23 years spanning the Americas, EMEA, and APAC regions, I’ve been fortunate to work across a variety of industries, including Luxury, Advertising, and FMCG. This breadth of experience has given me a unique perspective on what drives businesses forward: people and the connections we foster.
As the founder of FlowFusion Sarl, I’ve developed unique approaches to foster thriving workplaces where both individuals and organizations excel. That’s why I wrote a book on how to find FLOW@WORK. An approach centered on Flow Leadership and the Power of the 3Ps: People, Purpose and Performance.
I believe deeply in the power of caring leadership. So, together, let’s dare to care, nurture growth, and plant the seeds of change that will help individuals, teams, and entire organizations flourish.
This isn’t just about transforming the workplace; it’s about creating a culture that values well-being as much as it values results. When people thrive, even the sky is no longer the limit – the stars become our destination.
What inspires you to write?
When I think about what fuels my writing, it always comes back to one thing: people who make a real impact. The ones who don’t just talk about change but actually live it. The leaders, visionaries, and thinkers who challenge the way we see the world—and ourselves.
I’ve always been drawn to books that expand the mind, uplift the spirit, and make you think. Whether it’s leadership, mindfulness, personal growth, or storytelling that carries deep life lessons, I gravitate toward words that truly matter. That’s why I find so much inspiration in people like Arianna Huffington, who redefines success beyond just achievement; Deepak Chopra, who bridges science and spirituality in a way that makes you rethink what’s possible; and Paulo Coelho, who has this magical ability to turn life’s biggest truths into simple, unforgettable stories.
Then there’s Joe Dispenza, whose work on the mind-body connection and the power of thought completely fascinates me. He proves that we are capable of rewiring our reality when we shift our mindset—something I’ve always believed in. And Jay Shetty, who makes ancient wisdom accessible in a way that feels fresh, modern, and actually applicable to our lives. These are the kinds of people who remind me that real transformation isn’t just an idea—it’s something we can create, step by step, choice by choice.
So why do I write?
Because I believe words have power. They can lift, inspire, challenge, and connect us. Writing, for me, is about contributing to a bigger conversation—about leadership, purpose, and the kind of workplaces (and lives) we want to create. It’s about helping people thrive, not just survive.
I started this journey with a simple idea: that work—and life—should feel meaningful. That when we put people, purpose, and well-being at the center, incredible things happen. My writing is my way of sharing that belief, of sparking conversations that matter, and of hopefully making even the smallest positive difference in someone’s life.
But let’s be clear—I’m not just about inspiration and feel-good ideas. I’m also commercially driven, and I believe in results. My approach isn’t about choosing between people and performance; it’s about proving that the two are inseparable.
For years, we’ve been conditioned to believe that success is all about numbers, productivity, and efficiency at any cost. And while those things matter (of course they do—businesses exist to perform), I’ve seen firsthand that true performance is unlocked when people feel connected, valued, and purpose-driven. The best results don’t come from burnout, pressure, or outdated leadership styles—they come when teams operate in flow, when they are aligned with their work, and when they feel empowered to bring their best every day.
I write because I want to challenge the traditional definition of success and show leaders a different way—one that’s just as commercially effective, but far more sustainable, human, and fulfilling. I don’t believe in fluffy leadership. I believe in high performance, strategic thinking, and business growth—but done in a way that lifts people up, not wears them down.
That’s the message I want to share. That’s why I write. Because I know that when we shift the way we lead, we don’t just improve workplaces—we unlock game-changing results. And I want to be part of that shift.
What authors do you read when you aren’t writing?
I’ve always been drawn to books that expand the mind, uplift the spirit, and make you think. Whether it’s leadership, mindfulness, personal growth, or storytelling that carries deep life lessons, I gravitate toward words that truly matter. That’s why I find so much inspiration in people like Arianna Huffington, who redefines success beyond just achievement; Deepak Chopra, who bridges science and spirituality in a way that makes you rethink what’s possible; and Paulo Coelho, who has this magical ability to turn life’s biggest truths into simple, unforgettable stories.
Then there’s Joe Dispenza, whose work on the mind-body connection and the power of thought completely fascinates me. He proves that we are capable of rewiring our reality when we shift our mindset—something I’ve always believed in. And Jay Shetty, who makes ancient wisdom accessible in a way that feels fresh, modern, and actually applicable to our lives. These are the kinds of people who remind me that real transformation isn’t just an idea—it’s something we can create, step by step, choice by choice
Tell us about your writing process.
I never really set out to write a book. Sure, I’ve always loved words, and I’ve been scribbling in journals for as long as I can remember—random thoughts, big dreams, the occasional overdramatic life epiphany. But an actual book? One that people might actually read? That was a whole different level of commitment.
Then, four years ago, life handed me the perfect challenge: Why not try writing a book while growing two tiny humans inside me? Because, you know, pregnancy with twins wasn’t quite challenging enough.
So, there I was at 41, waddling around Switzerland, fueled by hormones, midnight snacks, and an unshakable need to put my thoughts on paper. I don’t know if it was the pregnancy brain or a stroke of brilliance, but I decided this was the moment to finally put structure to the ideas that had been living in my head (and journals) for years.
Between baby kicks, swollen feet, and an ever-growing to-do list that included "figure out how to be a parent," I started writing. And, of course, in true first-time author fashion, I imagined it would take me, oh, maybe a year? Spoiler alert: It did not. Life, work, and two tiny tornadoes (otherwise known as my twins) had other plans.
But here’s the thing—I never let go of the idea. I wrote in stolen moments, in between diaper changes and board meetings, and through the chaos of learning how to juggle life, leadership, and late-night feedings. The words came slowly, but they came. And now, after years of chipping away at it, this book—this passion project—is finally real.
So, yeah, I may be a wannabe first-time author, but I’m here, and I’m doing it. And if my journey proves anything, it’s that sometimes, the best things take time (and a whole lot of coffee).
What advice would you give other writers?
To the First-Time Authors: Keep Going, Keep Dreaming, Keep Writing
To all the first-time authors out there, staring at a blank page, questioning if your words matter—let me tell you something: they do. Your story, your message, your voice—it all matters.
The journey of writing a book isn’t about knowing exactly how you’ll get there. It’s about trusting that if you show up for your dream, the path will unlock itself. The right people, the right opportunities, the right moments—they will find you. But first, you have to believe in your own story.
The How Doesn’t Matter—The Why Does
It’s easy to get caught up in how to write, how to publish, how to make it work. But the truth? The "how" unfolds when the "why" is strong enough. Focus on why this book needs to be written. Why it matters to you. That’s where the magic happens.
Put all the chances on your side—connect with people who inspire you, read books that energize you, surround yourself with those who uplift you. But also trust that when you visualize your success, the right people will naturally come your way. Energy attracts energy. Believe in what you are creating, and you’ll draw the right people into your world.
Create a Space That Invites Your Words to Flow
Writing isn’t just about discipline; it’s about setting the mood, creating a space where your thoughts feel welcome. For me, lighting is everything. The right ambiance, the right mood—it conditions my mind to be in the zone. A glass of sparkling water with a slice of lemon or a warm latte on my side? Non-negotiable. A candle? One of my thing, so if it is your, light it. Whatever signals to your brain that this is writing time—do it.
And once you’re there, let it all spill onto the page. Don’t filter, don’t judge, don’t overthink. Trust the flow. Writing isn’t about getting it perfect on the first try—it’s about allowing your thoughts to take shape. The clarity comes later.
Edit Like a Surgeon—Cold, Precise, Unforgiving
The first draft is for you. The next ones? Those are for the reader. After the flow, comes the craft. Edit with a sharp mind. Cut what doesn’t serve the message. Be ruthless. Shape and stitch your words like a surgeon—mechanical, cold-minded, eager to refine. The magic is in the reworking.
Share It with the Right People—Forget the Rest
Not everyone will care. Not everyone will support you. And that’s okay. Share your work with the people who lift you up, challenge you, and want to see you win. Forget the ones who don’t. Protect your dream by surrounding yourself with those who believe in it too.
Keep Showing Up for Your Story
If you feel called to write, it’s because someone out there needs to hear what you have to say. You may not know who they are yet. You may not even know how you’ll reach them. But if you stay committed, keep believing, and trust the journey, your book will find the people it’s meant for.
So keep going. Keep writing. Keep dreaming. Because the world needs your voice.
How did you decide how to publish your books?
Four years. Hundreds of rejections. And yet, I never stopped believing that my book would find its home.
From the moment I started writing, I knew this book wasn’t just something I wanted to do—it was something I had to do. And with that came the deep, unwavering belief that there was a publisher out there who would see its value, who would believe in my story just as much as I did.
But let me tell you—getting there was no easy ride.
I spent four years reaching out to publishers. Sending proposals. Waiting. Getting rejected. Reaching out again. Rinse and repeat. Some responses were polite, others were blunt, most were just silence. At times, I wondered if I was chasing something impossible. But every time doubt crept in, something inside me said: Keep going. The right person is out there.
Because here’s the truth: you don’t need everyone to believe in you. You just need one person. One person to say yes. One person to see the potential. One person to open the right door.
And that person finally came. After countless no’s, I got my yes. And that’s all it took.
Choosing Your Own Path: Traditional vs. Self-Publishing
Now, if you’re on your own publishing journey, here’s what I want you to know: There is no single “right” way. Some of you will feel, deep in your gut, that traditional publishing is the route for you. If that’s the case, keep knocking on doors until the right one opens. But if you feel drawn to self-publishing—if you know your story needs to be out there, on your own terms—then do it.
At the end of the day, the most important thing isn’t how you publish. It’s that you trust yourself, trust your story, and trust the path that feels right in your mind and body.
Whether it takes months or years, whether it’s through a publishing house or by taking matters into your own hands—what matters is that your words make it into the world.
So don’t give up. Keep writing. Keep believing. And know that somewhere out there, your yes is waiting for you too.
What do you think about the future of book publishing?
The world of book publishing is evolving faster than ever, and honestly, it’s an exciting time to be an author. We’re seeing a shift—a democratization of storytelling—where writers have more choices, more control, and more opportunities than ever before.
Traditional publishing continues to hold prestige, offering authors editorial expertise, wider distribution, and an established network. But at the same time, self-publishing has shattered barriers, allowing incredible voices to reach readers directly—on their own terms. And with hybrid models emerging, authors now have even more ways to bring their stories to life.
The real question isn’t which path will dominate, but how these models will continue to coexist and evolve. Technology is changing the game—AI tools, direct-to-reader platforms, and new ways to engage audiences are reshaping how books are written, published, and consumed. But one thing remains constant: great stories will always find their audience.
The future of publishing isn’t about choosing sides. It’s about giving authors the freedom to choose the path that aligns with their vision, their goals, and their readers. Whether through a major publishing house, an independent press, or a self-published masterpiece, the power of storytelling is stronger than ever. And that’s what truly matters.
What genres do you write?: Business and Self Development
What formats are your books in?: Print
Website(s)
GAELLE DEVINS Home Page Link
Link To GAELLE DEVINS Page On Amazon
Your Social Media Links
LinkedIn
Instagram
All information in this post is presented “as is” supplied by the author. We don’t edit to allow you the reader to hear the author in their own voice.
