Over the last 30 years, advances in technology, communications, and transportation have brought the world closer together. Innovations such as the Internet, jet aircraft, and wireless telephony have quickly lowered or even removed former barriers that hindered the flow of goods, capital, ideas, and people from one country to another. This process has entered a new word in our daily vocabulary: globalization. Today, international trade is no longer a luxury available to only Fortune 500 corporations. Companies of all sizes can easily take advantage of globalization and quickly become multinational organizations.
The importance of international markets will continue to grow. While the United States has the largest economy in the world, today its share of global GDP is down to 22% as other nations expand trade. And while the US GDP will continue to expand, its portion of the global economy will keep on shrinking. Over the next 20 years, we can expect the US GDP to fall to only 10 to 15% of the global economy.
The message is: the future is in international trade. By not expanding internationally, you will likely severely limit your business opportunities. For a US company, ignoring international markets means overlooking between 80% and 90% of the potential economic opportunity for growth. If you are a non US-based company focused only on your domestic market, the opportunity loss is even greater! Coupled with the increasing and more predictable global demand, the time is right for you to embrace international expansion.
By 2025, it seems likely that we will see more than 70% of successful companies with sales greater than $10 million to be multinationals with a dedicated presence in at least one other country outside their home nation. Over 50% of multinationals will have offices in at least three continents. Without a global presence, your company may end up being squeezed out of the market.
International Business Expansion: A Step-by-Step Guide to Launch Your Company Into Other Countries is intended to help you capitalize on these future opportunities. With a little bit of planning, companies of all sizes, including start-up organizations, can quickly become multinationals. As long as you are already generating revenue at home, setting up operations in foreign countries has never been easier.
Whether you are proactively looking for growth or reacting to competitive pressure, it’s time to do something for the long-term success of your business. International Business Expansion will help you make intelligent, well-structured, strategic decisions as you expand your business. It provides a blueprint for:
– researching which markets to enter and when,
– setting clear and realistic goals that take into account the uniqueness of each market,
– evaluating various market entry options for both immediate or long-term expansion,
– financially modeling your international business, as ways of doing business differ by country, and
– growing your global business long-term so you can achieve more than just a one-time increase in revenue growth.
Targeted Age Group:: 21 to 80
What Inspired You to Write Your Book?
Throughout my career, I have traveled the world building businesses and helping many companies open up new markets outside the U.S. Sometimes I would have a morning meeting in one country and a late afternoon meeting in another. On a few occasions, I even had three different meetings in three different countries in a single day! In all cases, I always brought a positive attitude to all my visits. I have met many fascinating people and learned a lot about what it takes to succeed in different countries. No matter my level of fatigue, I often wrote notes of my experiences, which laid the foundation for my book and online course.
I have been spearheading company expansions for 30 years and through my experiences it became clear to me that most companies have not created any type of structured process for entering new markets in different countries. Expanding without a research-based, organized plan is like playing the lottery—a lot of chances to lose and only a small chance to win. I searched for a comprehensive book that could guide companies in the expansion process but did not find any that conveyed what I knew was needed. So I elected to take my notes and turn them into my book, International Business Expansion, and my online course, International Expansion, A Blueprint for Success.
Links to Purchase Print Books
Buy International Business Expansion Print Edition at Amazon
Links to Purchase eBooks – Click links for book samples and reviews
Buy International Business Expansion On Amazon
All information was provided by the author and not edited by us. This is so you get to know the author better.