I don’t know about you, but the idea of marketing my next book created a bit of anxiety. There was so much to do and so little time. Besides, where was the money going to come from?
The good news is that when I began researching places to market my second book, “Conquering Your Goliaths: A Parable of the Five Stones,” I was forced to do some FREE market searching. I just didn’t have the money to do anything else.
And what happened was a miracle even to me.
I had scraps of paper all over my desk with ideas, website links, blog ideas, and everything in-between; ways galore to market my book without spending any money or very little of it.
Everything was so disorganized.
Fortunately, I am married to a smart man.
“Why don’t you put all of your ideas into a book,” he said. “And make it an easy read; something writers don’t have to flip through for half an hour to find that idea they first read about.”
I thought to myself, “So the book would be short, would provide easy links, and would be under chapter headings to help the author find what they needed.”
The rest is history, but I know you’re waiting for a fine easy list of inexpensive places to promote your paid books, so here goes:
1. Animoto. Create a 30 second video (anything longer will cost you) of your book release, your upcoming book signing, the first few lines of your book, or some other idea that will draw in readers, and post this video on your blog using YouTube. Once the video is on YouTube you can pretty much place it anywhere you want.
2. Morgen Bailey’s Writing Blog. If you haven’t heard of this place, do a pit stop right now and come back and finish reading this post. Morgen Bailey does it all for FREE. Do an interview, write a guest post, list your book, write a short story to have critiqued (for free); the options are endless!
3. New Book Blogger offers you an opportunity to showcase your work for free. So does BookDaily.com. Here, you can also add a video!
4. Start talking your book up even before it’s published. I mean it. Have some postcards created (I use VistaPrint) and take them with you everywhere. When the subject comes up about what you do, wa-la, you can show the individual your postcard with all of the information they could possibly want to know about your book. On my cards I include my book cover, a QR code, my contact information and a synopsis of the book.
5. Garner up some speaking engagements. Find out what events are coming up in your city and ask to be a part of them. (These are usually scheduled six month or more ahead, so start early). Yes, this takes guts, but it’s well worth the effort. You can do a book signing at each of the events you’re at. My favorite? Craft fairs during the Christmas season. (A couple of times I have been able to get into an event at the last minute just by talking about my books).
There are many places to promote your paid books. The most important thing is to think outside of the box and to come up with fun ideas that create interest without giving you a strain on your pocketbook.
About the Author:
Kathryn has been a published writer since 1987. She graduated from the University of Utah with a B.S. in Mass Communication and a minor in Creative Writing. Her studies included work in creative writing, public relations and journalism. In 2012, she opened the doors to Idea Creations Press, a publishing services company that caters to writers and their writing, publishing and marketing needs. Her newest book, Marketing Your Book on a Budget 2013, can be found at Amazon: http://www.amazon.com/Marketing-Your-Book-Budget-ebook/dp/B0094XV6MA/ref=sr_1_1?ie=UTF8&qid=1366137189&sr=8-1&keywords=marketing+your+book+on+a+budget+2013