What influenced you to create a video book trailer?
I thought it would increase book sales for the entire IN HIS KEEPING series. I figured that being able to post a video about the books on Twitter, FB, Pinterest, and other social media sites would arouse more reader interest than simply seeing a blurb and a book cover with a buy link. It’s more exciting. It appeals to younger, twenty-something readers.
What was your experience with creating your trailer?
It wasn’t as difficult as I thought it would be. I bought the book covers for my IN HIS KEEPING series/trilogy from Melody Simmons. She does fantastic covers and also does book trailers for her existing clients. Which was great, since her prices were more reasonable than others I’d looked into. I knew from the start I needed a professional to do the trailer for me, rather than to try to do something myself. I wanted to do one trailer for the 3 book series and Melody agreed. I told her what I was looking for and she sent me a selection of video clips and music to choose from, so I was very involved in the project. We worked together on the script. She prepared an initial trailer for my review and we kept adding things and deleting things until we had a great finished product that introduces all three books.
What advice would you give to an author considering getting a video trailer created?
Hire someone you trust and who has several trailers you can see first to determine if you like their style before commiting to the project. Book trailers are an investment, so you want to get your money’s worth. You want something that is going to look professionally done and reflects well on your book or books. If your trailer looks amateurish, people will wonder if your book is too. The whole point is to pique reader interest in your work and get them to buy your book. A good trailer can help do that.