BUY MY BOOK! (& More)
When I started my Twitter account one year ago this week, I did it for the expressed purpose of promoting my ebook series — Candy’s Monsters. I was terrified of Twitter and thought it was some kind of crazy game of Haikus in 140 characters. I soon discovered there was a great deal more to it. Twitter has enormous potential as a marketing and promotion tool, but users should be aware of how they present themselves to this wide and fickle audience.
Repeating, “Buy my book” over and over again is a huge turn-off. Followers can, and will, drop you or simply ignore your repetitive messages. You’ll then miss out on the Retweets and replies that are key to passing your message along to an audience beyond your followers. But with a little conscious planning, it’s easy to create an appealing and interesting social media persona on Twitter. Authors should take note!
Some of this is obvious. If you are the author of a non-fiction book, Tweet about subjects related to your book’s topic. For instance, you’re promoting a new book about gardening and trying to build a following likely to purchase your book. Tweet about horticulture with links to interesting articles. Tweet about climate change with links to compelling stories on blogs. Tweet about travel destinations known for garden tours. The persona you create with these “unselfish” tweets, lends credibility to your book pitch.
As a fiction writer, I’ve had to dig a bit deeper to create my positive Twitter persona. I’ve chosen a series of my personal passions — dancing Tango, attending Flamenco shows, visiting museums, going to art galleries, etc., to tweet about. By sharing my interests, I’ve gained followers, RTs and replies.
Like most fiction authors, bits and pieces of myself wind up in my characters lives. My book may be about a vampire, but the setting is New York, where I live, and the characters, like me, go to the Metropolitan Museum of Art, dance Tango, drink wine…. You get the picture. Each time I tweet I include links and hash-tags that appeal to people outside my followers. These tweets are often RT’d and I find new followers because of the personal interests that jive well with my fiction.
Will these new followers buy my ebooks? Maybe yes and maybe no, but they would have no knowledge of me if I had not tweeted about the new #Matisse show at the @MetMuseum in #NYC and other things that interest me. It’s “Buy my book” and MORE!
About the Author:
Candy Korman is a freelance writer living in New York City. Her series of ebook novellas — Candy’s Monsters — are inspired by classic tales of horror. The Mary Shelley Game is a mystery exploring the legacy of Frankenstein. Bram Stoker’s Summer Sublet is a dark comedy inspired by Dracula. POED is a 21st Century take on Poe’s brand of horror and psychological suspense. More Monsters are in the works. Candy is also serializing a short mystery on her Candy’s Monsters blog and working on non-fiction books as a co-author or ghostwriter.