Unleash the power of emotional selling with BRAIN GLUE™: the book that will transform your ads, emails, social media posts, product names, and presentations.
Are you tired of mediocre results from your advertising and sales efforts? With BRAIN GLUE™, you’ll learn the secret to tapping into the emotional side of your prospects’ brains, making your ideas and products stick in their minds like glue.
Based on sold-out workshops at the US Small Business Administration, this strategy has been used by top marketers to turn ordinary products and pitches into blockbusters of persuasion, with little or no cost. And now, it’s your turn.
Think about it. What do the phrase, “If the glove don’t fit you must acquit,” the product name, “Squatty Potty,” and Marilyn Monroe’s beauty mark have in common? More than you probably realize.
Say goodbye to generic marketing strategies and hello to a revolution in the way you sell. Get your hands on BRAIN GLUE™ today and start making a lasting impact on your audience.
Targeted Age Group:: adult
What Inspired You to Write Your Book?
As an advertiser, when I first saw the anti-drug ad with the egg and the sizzling frying pan, and the words, "This is your brain on drugs… Any questions," it scared me. For my whole life, I depended on logical ads and logical persuasion. But this used emotional selling, something much more powerful than anything I knew how to do. Over more than 30 years of research and application, I developed a simple way to transform pitches and products into blockbusters of emotional persuasion, by applying "brain science." After a sold-out workshops with the U.S. Small Business Administration, I decided to publish BRAIN GLUE as a super-entertaining and unexpectedly valuable book that even the most logical among us could use to generate powerful emotion-triggering pitches and products, easier than we ever thought possible.
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