In Affiliate Manager Boot Camp: Recruiting, Educating, and Retaining Affiliates, author Shawn Collins presents a three-step approach for affiliate managers to recruit, educate, and retain affiliates in their affiliate programs. Drawing on his ten years of experience as an affiliate manager and his work as an affiliate marketer since 1997, Collins reveals a process for cultivating and maintaining relationships with affiliates. The book describes a method that focuses on quality over quantity when it comes to affiliates, and it recommends working side by side with affiliates as valuable partners in a mutually beneficial affiliation. Affiliate Manager Boot Camp: Recruiting, Educating, and Retaining Affiliates is not about the other nuts and bolts of starting and running an affiliate program. You won’t learn about policing affiliates, setting budgets and projections, determining commission rates, etc. It’s all about recruiting, educating, and retaining affiliates for a strong affiliate program. Collins’ first affiliate management book, Successful Affiliate Marketing for Merchants, published in 2001, was dubbed the “bible of affiliate marketing” by Revenue Magazine. He also wrote the international best-selling Extra Money Answer in 2013, which was a step-by-step guide for creating an affiliate website.
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Business books tend to have more of an academic tone, but I don’t care for that – I write in a style that I prefer to read. I like to keep it conversational.
What Advice Would You Give Aspiring Writers?
Just start writing and make it part of your lifestyle. Just as a person who exercises will need to keep a regular schedule to stay fit, you should write on a very regular basis to keep your writing muscles at peak performance.
Shawn Collins has been an affiliate marketer since 1997 with a number of active affiliate projects, and a decade of affiliate management under his belt. He is a Co-founder of Affiliate Summit, the leading global conference and tradeshow for the affiliate marketing industry and Co-Editor-in-Chief of FeedFront Magazine.
He authored the books Affiliate Manager Boot Camp: Recruiting, Educating, and Retaining Affiliates, Extra Money Answer, and Successful Affiliate Marketing for Merchants, and was an editor and contributor to Internet Marketing from the Real Experts. Also, he co-publishes the annual AffStat affiliate marketing benchmark reports.
Shawn blogs daily on affiliate marketing at Affiliate Tip and co-hosts the weekly 7 Minutes in Affiliate Heaven podcast on GeekCast.fm. Additionally, Shawn has been quoted in numerous publications, including Entrepreneur Magazine, Internet Retailer, Inc. Magazine, the New York Times, and the Wall Street Journal.What Inspired You to Write Your Book?
I have a blog related to the subject, and I was regularly asked from people how they could build a better affiliate program. So, instead of responding with the same tips over and over, I figured I’d elaborate on them and make them available on demand.