Retail and service businesses will continue to move onto digital platforms. As a small business owner, you need to have the right tools and strategies in place to compete in a digital world. Customers are no longer interested in hard selling techniques. However, they will invest their time and money with companies that are interested in building relationships.
Learn how to use inbound marketing strategies to drive customers to your E-commerce store. Read about various tips and techniques to create content that will keep customers coming back to your shop.
This guide will give any small business owner interested in using inbound marketing to generate quality leads and build successful marketing that will pull in customers.
Targeted Age Group:: 25 – 55
What Inspired You to Write Your Book?
I wanted to write a book especially for small business owners. There is a lot of noise and resources on the Internet but I did not like the style. It simply did not appeal.
I wanted to give small business owners a concise guide on building smarter marketing plans using inbound marketing. I have worked in marketing and analytics for many years so drew upon my experience in the field. That is how the book came about.
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