Human Body Detectives: The Lucky Escape by Heather Manley, N.D

What influenced you to create a video book trailer?
First it was about being creative and then I realized how wonderful it would be to show people what I am creating with my Human Body Detectives series. Finally, the book trailers have been tremendous in my sales and marketing reach.

What was your experience with creating your trailer?
My best piece of advice is to work with a professional company. I used COS productions and they were fabulous – professional, quick, clever and creative. The cost was minimal and the outcome was exactly what I had hoped for.

What advice would you give to an author considering getting a video trailer created?
Look at as many book trailers in your genre as possible. Get a feel of what you like and do not like. Then find a professional company. Be specific with what you would like to see but still allow them some creative output. Once your trailer is finished, use it everywhere – press releases, social media, and when reaching out to PR sources.

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