Gregg Feistman is an Associate Professor of Public Relations at Temple University in Philadelphia, Pennsylvania. He resides in Southern New Jersey.
I had my debut novel “The War Merchants” (a political thriller) published by a print-on-demand publisher, Strategic Book Publishing. My route to publishing was rather unusual. Without an agent to pitch my work, I was referred to them from another traditional publisher who asked if I minded if they sent SBP my manuscript! It was my intention all along not to go the self-publishing/vanity press route. I wanted a more professional look to my work. I’m currently finishing my second novel and intend to pursue traditional publishers again.
One thing I have learned about being an author however, is that much of the marketing and promotion falls to me. I have used a combination of traditional and social media to promote my book, from Facebook, LinkedIn, websites, blog interviews, podcasts and internet radio interviews, to book signings, book fairs and mass media interviews. I think my experience would be valuable to new and experienced authors alike.
Originally posted 2012-08-03 03:01:38.